Best Association Partnership or Collaboration

Chartered Institute of Environmental Health – Trillium

In 2016, CIEH appointed new CEO, Anne Godfrey. Her directive was to save CIEH with a fundamental transformational change programme. This required the development and implementation of an organisation wide digital transformation strategy.

CIEH needed to update and innovate to have a sustainable future. From its member value proposition and commercial services to internal structure and processes, everything needed reviewing and developing.

Anne knew the right internal technical platforms and digital transformation partner were critical in order to deliver this change. They would help address the lack of collaborative working, speed up and simplify relationships with customers and members and facilitate new ways of working.
CIEH chose Trillium as a result of a thorough and transparent vendor selection process. Trillium’s services range from insight and planning to creative design and information architecture. This enables them to optimise technology and build intuitive, valuable, integrated CRM and website solutions – everything the CIEH required from a single partner.

Together they have delivered a major two-part programme, in a short time, with a limited budget and with CIEH staff who were not that digitally aware. This included both a re-engineering of CRM design and build of a new website and their integration.

dot2dot – Croner

Croner have been partners of dot2dot since its launch in September 2003, and have therefore been able to evolve an unparalleled understanding of what they and their clients do and how they do it.

Our understanding of one another’s service is what sets our partnership apart, and has allowed us to integrate a truly great and tailored support into the foundation of the dot2dot offering.

By becoming partners in the very early stages, Croner and dot2dot have conducted a unique partnership which now benefits their clients. Over two decades, we have formed an integral part of each other’s service, with dot2dot offering expert employment law advice as part of the insurance arrangement, and Croner developing an unparalleled understanding of the nursery sector.

dot2dot aim to provide clients with ‘peace of mind’, which the partnership contributes to by providing proactive and reactive advice, training, case management, and more.

Over 500 dot2dot clients are routine users of the Croner support, with awareness continuously being raised to encourage further usage.

European Society for Organ Transplantation – Shocklogic and ESOT 18th Congress of the European Society for Organ Transplantation

Shocklogic have been working with the European Society for Organ Transplantation (ESOT) since 2013. Their latest Congress took place on 24-27 September in Barcelona, Spain.

As the Congress only happens once every two years, the challenge was to find a way to keep thousands of members and delegates constantly engaged in the lead up the the event. The aim was to create a character that would become a storyteller, and accompany everyone on their journey leading up to the event. Shocklogic became involved at the stage – to introduce animation as a tool to meet these objectives.

A mascot was born in the form of a loveable dragon, who was named Gaudino, and then introduced in an animation. By creating a mascot that everyone could relate to, the feeling of a unique integrated community was strengthened, and some fun was included in a serious scientific subject.

Gaudino was a constant presence online, with many calls to action, and was used to describe new features of the Congress. The animations helped to meet ESOT’s objectives, with attendance increasing by 15%, and Gaudino’s face was immediately associated with the 2017 Congress.

Institute of Chartered Foresters – Edinburgh International Conference Centre

The Institute of Chartered Foresters (ICF) is the Royal Chartered body for Foresters and Arboriculturists in the UK. As part of its programme of support to members, the ICF runs conferences and events around the UK. The ICF selected the Edinburgh International Conference Centre (EICC) for its 2018 Annual Conference and in the 10-month lead-in the event the ICF and the EICC withed in close partnership to design and deliver the Institute’s most successful and well-attended conference yet. With closely-aligned aims and values the EICC and ICF teams enjoyed clear lines of communication and took on board feedback from previous conferences to ensure the 2018 conference met the key objectives set out by the Institute.

Institute of Chartered Secretaries and Administrators – MCI Global Communication Campaign

The Institute of Chartered Secretaries and Administrators (ICSA) is an international qualifying body for aspiring Chartered secretaries and governance professionals. ICSA operates within nine Divisions worldwide who support a 30,000 strong membership and qualify students through an international qualifying scheme.

ICSA Global is a federation and in order to grow it’s vital that new membership levels and professional qualifications are introduced. These proposed changes were supported by the board but needed to be communicated to all global members.

MCI UK was enlisted to deliver a six-month comprehensive global Communication and Marketing campaign to ICSA’s nine Divisions across the world. The strategic aim was to persuade each Division to vote in favour of proposed changes to designations of membership and a new qualification at the Annual General Meeting in October 2017.

Upon conclusion we knew that a ‘one solution fits all’ approach was not going to work. Each Division had unique challenges and markets and we needed to be able to adapt to that, although it remained essential that all members were given the same information in a consistent way. Our solution was a marketing toolkit tailored to each Division and its unique communication and engagement channels.

Intensive Care Society – Hampton Medical / Intensive Care Society

Hampton Medical has worked in partnership with the Intensive Care Society since 2016 to modernise, innovate and drive forward the Society’s State of the Art (SOA) conference, delivering the UK’s foremost critical care meeting for emerging technologies and essential clinical updates.

Held at the ACC in Liverpool, SOA 2017 represented first time the event had been held outside of London and was the most successful event in the Society’s history, with record delegate numbers, representing 25 countries.

Consulting with industry partners was central to their engagement with the event, generating increased revenue to invest into the delegate experience.

Putting in place an effective marketing campaign was also crucial to driving awareness and delegate numbers. As well as a targeted email campaign and social media strategy, poster notifications were placed throughout intensive care units to raise awareness amongst the critical care community.

The enhanced delegate experience, rich scientific programme, innovations and technologies created an engaging and seamless delegate experience, resulting in overwhelmingly positive feedback. The exhibition target was almost doubled and over 50% of exhibitors re-booked for SOA2018 during the event.

Most importantly, the conference generated a surplus beyond expectations for the Society to invest in its education and charitable work.

Personal Finance Society – TFI Group

7 & 8 November 2017, NEC

The Personal Finance Society joined forces with events agency TFI Group to create and produce “The biggest PFS conference ever and the biggest Financial Services conference of the year”. The vision was to create an annual event, completely different to anything in the past, designed to attract a wider audience with a mutual interest in educating, updating and informing themselves on topics relating to their professional status in the financial planning industry. The event was re-formatted from a traditional plenary and exhibition to an “expo” style environment where learning, interactivity and information share ran in parallel with engaging keynote sessions. A Festival of Financial Planning was a huge success and exceeded hopes and expectations. With more delegates than ever before, the event had impact on the press, PR and social media making it the must attend event of the financial services in 2017.

2,904 attendees – 50% increase
94 exhibitors – 30% increase
Revenue raising result, >35% more raised
Huge social media support with #PFSfestival trending 7th in the UK and Festival Radio hitting Apple’s top 50 apps

Research Quality Association – Association Collaboration Programme

As association leaders, we are increasingly facing change and uncertainty as the needs of our members and customers continue to evolve. We have a responsibility to our members and the profession, to deliver what they need.

In casual discussions with leaders of similar associations in Europe, the US and Japan, RQA realised that the challenges it faced were not unique, especially in the QA (Quality Assurance) sector.

RQA invited 30 leaders of international Quality Assurance Associations/Societies to a networking dinner, at the Waldorf Astoria in Edinburgh, to gain a consensus view on what QA Associations/Societies should be doing collectively, or in collaboration between (two or more) organisations.

The discussion was lively, extremely positive, and reassuring. From the dinner, RQA signed collaboration agreements with 13 Quality Assurance membership Associations/Societies that had compatible objectives. Each agreement outlines the commitment to work together on mutually beneficial projects.

The largest collaboration project is the formation of a global federation; we’ve taken tentative steps towards forming a company in Europe.

Undoubtedly, the one-to-one collaborations are starting to bear fruit; we have already completed two projects with a dozen more underway.