Engagement

British Thoracic Society – British Thoracic Society Short Course Programme

The British Thoracic Society (BTS) aims to support respiratory professionals around the UK to deliver the best-quality healthcare to people with respiratory diseases. 1 in 5 people are living with a respiratory disease in the UK, and this prevalence creates a great demand on respiratory professionals to be up-to-date with the latest research and practice.

The BTS Short Course Programme aims to provide accurate, meaningful and accessible information to respiratory professionals who are looking to grow their knowledge. The current 2024 Short Course covers topics such as thoracic radiology, lung transplantation, asthma management and respiratory physiology. The courses are accredited by the Royal College of Physicians, London, and give attendees points that they can use towards their professional development portfolios. In 2023, 1,308 people attended a BTS short course.

A new development has been to deliver the short courses programme across a hybrid online/in-person format. This was introduced in acknowledgement that accessibility was a barrier to busy healthcare professionals being able to take advantage of development opportunities.

“I just wanted to say that course was hands down one of the best courses I have ever attended.” – a satisfied short course attendee.

 

Institute of Directors – Chartered Director

In today’s uncertain global economy, investing in professional development is crucial for directors. In 2023, over 5,000 business leaders experienced the Institute of Director (IoD)’s world leading director development programmes, helping to improve governance standards in the UK beyond. At the core of the professional development we offer at the IoD is our gold-standard Chartered Director (CDir) qualification, and 2024 marks 25 years of this globally recognised programme’s success.

Our Chartered Directors are global ambassadors for not only the qualification but also the Institute as a whole, ensuring our commitment to lifelong learning and the advancement of standards and governance for directors is shared and understood all over the world.

This sentiment was reflected in a recent survey sent to all IoD members, with 82 percent of respondents stating they ‘feel proud to be a member of the IoD’ and 74 percent celebrating that ‘the IoD advances the quality of directors in the UK’.

 

Institute of Directors in South Africa – Women on Boards – Foundation Programme©

The Women on Boards – Foundation programme© follows a hands-on approach and contains specifically curated boardroom dilemmas which typically involve difficult decisions where a multiple of options are available, each with its own set of advantages, disadvantages, risks and ethical considerations. The programme consist of 3 modules spanning 3 months and is designed to provide sufficient time to interact with the learning content and self-reflection.

Each participant is expected to keep a personalised boardroom journey journal in-between each session. Participants in our programme have the invaluable opportunity to learn directly from seasoned board members who generously share their first-hand experiences in the boardroom. This programme is meticulously crafted, drawing from practical research analysis that examines the status of women in boardrooms globally, with a particular emphasis on the South African context. It provides a dynamic and secure support network for women to actively engage, learn and network.

The following are benefits the attendee will gain from attending the programme:
• Develop and deepen knowledge of Board leadership, governance and integrity in the boardroom.
• Interact with real life Boardroom experiences.
• Prepare to engage effectively in the Boardroom as a Non-Executive Director.
• Learn from women who have achieved demonstrable

 

Institute of Employability Professionals – Employability and Employment Support Services

The IEP Learning Academy is not just about education; it is about empowering, uplifting, and adding a personal touch to professionalising practitioners. We’re setting standards that go beyond paperwork—they are visible in the lives we touch and the careers we shape. Our goal is personal, too. We’re not just contributing to the employability sector; we’re actively shaping its future. We’re preparing a skilled, dynamic workforce for the future who are ready to face the challenges ahead.

 

National Association of Commercial Finance Brokers – Broker Academy

The National Association of Commercial Finance Brokers (NACFB) supports a network of 1,200 brokerages and 160 banks and lenders in the UK, enhancing the commercial finance sector through initiatives such as the NACFB Broker Academy. Launched in 2023, the Broker Academy aims to elevate professional skills with a robust curriculum that includes one year of NACFB membership, eight virtual classroom sessions over six months, online modules, mentoring, assessments, and an exit interview. Graduates receive a Chartered Management Institute (CMI) Level 3 Award and a NACFB Certificate in Commercial Finance Broking (CertCFB).

The Academy’s first year saw significant success, doubling its cohort from 8 to 16 in 2024. The programme addresses the industry’s need for standardised, high-quality training, preparing new professionals for the future. It has been praised for fostering interactive learning, professional growth, and collaboration. The NACFB’s collaboration with In Professional Development (InPD) ensures a high standard of training that aligns with the Financial Conduct Authority’s objectives. Testimonials highlight the programme’s effectiveness in creating a supportive and engaging learning environment, cementing the NACFB’s role in advancing the commercial finance community.

 

The Garden Centre Association – Garden Retail Online Workshops (GROW)

The Garden Centre Association (GCA) developed their Garden Retail Online Workshops (GROW) online training system with two simple objectives: firstly, to help garden centre staff to improve their knowledge and gain confidence and expertise, and secondly (but equally importantly) to help them to improve the quality of the customer’s experience at their garden centre.

Using the extensive knowledge of subject matter experts from within our membership to, the courses on GROW are industry specific. As well as keeping the costs to a minimum, this also ensures that the content is accurate and more importantly, covers the topics garden centre staff require training on. Using this expert knowledge, even the most complex of subjects are brought to life with stimulating and engaging content that learners not only respond to, but most importantly, remember.

Since GROW went live in 2013, membership numbers have increased by nearly 500% and the past 12 months have highlighted the value that GROW still brings to our members with 47% of all registered users having logged on and recorded 34,519 course completions between them: 42% of these were for compliance-related courses; 29% were for customer service; 22% for horticulture and 7% were for business operations.

 

The International Institute of Risk and Safety Management – IIRSM Risk Essentials Training

The International Institute of Risk and Safety Management (IIRSM) is a UK-based professional membership organisation with a global footprint.
Our vision is of thriving organisations where people feel safe, supported and empowered to manage risks effectively. We offer training courses on risk management and health and safety risks, helping individuals and teams develop the necessary skills.

We have successfully trained more than 210 people – both individuals and teams from companies through customised courses.
Participants on our Managing Risk and Managing Health and Safety Risks training courses have provided significant feedback on the impact of their learning.

In collaboration with L’Oréal, IIRSM has established the Hummingbird Bursary to promote inclusion in risk management. We will soon launch the Athena Bursary in partnership with Avetta, enhancing the expertise of early-career women.
IIRSM’s training is aligned with the Risk Management and Leadership Competence Framework, which defines the necessary technical, business and leadership skills for risk management.

To enhance user experience, IIRSM recently launched a new website that facilitates easy navigation and course bookings. This has contributed to an increase in new members compared to the previous year. We are looking forward to celebrating our 50th anniversary in 2025.

 

AMDEA – Know Watt’s What

Know Watt’s What (KWW) is an innovative, multi-faceted enduring campaign which has garnered truly impressive results over three years. Launched in 2022, the campaign uses highly relevant messages tailored to target various audiences: householders, retailers, regulators and law-makers, as well as consumer-focused stakeholders. The campaign’s execution is timely, imaginative and well-executed, promoting differing aspects of the sustainability of home appliances and the industry to each audience, and uses an assortment of ways to deliver messages including a microsite, social and traditional media, research, publications and events. On the web the content ranges from why you should use the eco button on your washing machine to an energy saving calculator to guide appliance purchasers and elsewhere from working with the top sustainability academics to study appliance user behaviour, to taking policy proposals to politicians in a manifesto launched in Parliament.

 

British Association for Counselling and Psychotherapy – R.A.I.S.E.

The R.A.I.S.E. campaign, launched by BACP and 23red in November 2023, was strategic, creative and had a host of positive outcomes and impacts.

The objective was to help men and their loved ones recognise the symptoms of depression in men and to motivate men with depression to try counselling from a BACP therapist.

The campaign, shaped by insight from our members and surveys, focused on the apronym R.A.I.S.E – risk-taking, anger, isolation, substance abuse and exhaustion – that aimed to highlight the lesser-known symptoms of depression in men.

Outputs included a downloadable booklet, press release, website landing page, media partnership and social media content.

It resulted in 18 pieces of media coverage, and 72% inclusion of key messaging – higher than our objectives. Page views of the landing page and downloads of the booklet were higher than a previous campaign ran in 2022.

The campaign prompted the Health and Social Care Select Committee to contact us to ask for a BACP representative to appear at a hearing about men’s mental health, resulting in our member Anthony Davis speaking in Parliament.

Since the campaign launched, we’ve seen an increase in searches for depression on our directory and on our Google console.

 

Institute of Biomedical Science – IBMS routes to registration as a biomedical scientist

With limited resources, our solution needed to leverage and galvanise member support for the campaign so we pioneered an innovative “VR to Video” engagement strategy.

Recognising the power of hands-on experience, we partnered with Liquona to develop the innovative IBMS Accredited Space Lab VR experience to grab attention and capture the imagination. The experience places potential biomedical scientists directly into a virtual laboratory, giving them a thrilling taste of the work. They are then invited to have a conversation with a real biomedical scientist and view a video on how to become one.

 

Institution of Occupational Safety and Health – Raising awareness of neurodiversity

IOSH opened a profession-wide discussion to overcome ignorance and stigma on a topic that had largely been absent from the health and safety agenda: neurodiversity at work. Health
and safety practice must include people who think differently.

IOSH wanted to encourage workplaces to think creatively about this issue, and so developed a series of webinars, events, surveys and papers to inform and educate its members (health
and safety professionals), its wider stakeholder community and staff about the importance and relevance of neurodiversity in the workplace.

The work culminated in the publication of an IOSH white paper, Divergent thinking: embracing neurodiversity at work, which drew together some of the major outputs that had
been produced during the year.

These actions gained great traction. People offered personal testimonies and companies presented themselves as case studies: in IOSH’s member magazine, in its social media
channels, in its staffroom and on YouTube. Members from 28 countries registered for the four webinars.

This initiative to inform and educate is part of a wider process of engagement with difficult subjects that will become increasingly relevant to business and to health and safety
professionals. It will help realise a socially sustainable future of work for everyone.

 

Nautilus International – Stop fire and rehire at Steam Packet!

The campaign by Nautilus International aimed to influence the Isle of Man Treasury, particularly Treasury Minister Dr. Alex Allinson, regarding the management of the Steam Packet.

Conducted in-house without a set budget, the campaign utilised local media, notably Manx Radio, to disseminate press releases and interviews. Regular correspondence with the treasury minister and briefings for the House of Keys ensured continuous government attention.

A petition via the TUC’s megaphone platform garnered nearly 1,700 signatures, demonstrating public support and engaging members. Nautilus maintained a presence on the island, meeting members and holding online meetings to align actions with their views.

Despite the employer’s threats of dismissal and changes to contracts, 81% of members voted for strike action and 89% for action short of a strike.

Actions commenced on December 27, 2023, leading the employer to withdraw the threats within a week, agree to further talks, and reach a settlement a month later with MIRS’s assistance.

The campaign’s success was measured by achieving its objectives, maintaining solidarity among members, and compelling the employer to negotiate and settle the dispute.

 

The Personal Investment Management and Financial Advice Association – Promotion of Talent, Inclusion, Diversity and Equity

PIMFA’s commitment to promoting Talent, Inclusion, Diversity, and Equity (TIDE) is a pledge to progress TIDE within the wealth management and financial advice sector in different firms, roles and levels of seniority, and to encourage new talent to join the profession whatever their background. We have created various successful campaigns, events, materials, papers and programmes that have had amazing feedback from firms, young people, staff, media, MP’s, CEO’s, charities and more. Some of the most successful PIMFA initiatives include:
‘make it.’ campaign – dedicated to changing perceptions and encouraging diverse new talent and offering practical support to young people and firms.

• D&I Awards which recognise outstanding innovation across individuals and all sizes of firm while also providing inspiration.
• Authentic Leadership six-month coaching programme crafted to support women to take the next step in their career
• Women’s Symposium, a brand-new free event for 2024 for women and allies to develop, share and grow on a professional and personal level in a truly safe space.
• Inspiring educational programs such as the Women in Wealth Forum, Career Masterclasses and Spotlight which tackle barriers to entry
• Establishment of industry committees to oversight and strategic guidance for our work.

British Association for Counselling and Psychotherapy – Lobbying to secure therapeutic interventions in Northern Ireland’s schools

BACP launched a campaign in March 2023 advocating for the continuation of the Healthy Happy Minds (HHM) primary school counselling programme in Northern Ireland. The campaign emerged in response to the Department of Education’s decision to cut funding for the programme, which provided critical mental health support to primary school students. The BACP, in collaboration with the British Association of Art Therapists, initiated a member-facing campaign to influence the decision, resulting in substantial support from members and generating over 4,225 emails to MPs and MLAs.

Despite this effort, funding ceased in April 2023 due to fiscal challenges and Northern Ireland’s fractured political institutions. BACP subsequently formed a coalition with leading therapeutic and mental health organisations to push for the programme’s reinstatement. This coalition produced a comprehensive report, launched on World Children’s Day, highlighting the importance of school-based counselling.

The campaign successfully engaged political leaders, securing cross-party support and influencing policy discussions. It resulted in meetings with key political figures, contributions to the All Party Mental Health Group’s report, and commitments from influential community leaders. Despite minimal costs, the campaign significantly amplified the voices of counsellors and reinforced BACP’s leadership role in advocating for mental health services in schools.

 

Independent Healthcare Providers Network – Patient choice in the NHS

When patients actively choose the provider of their NHS care they can save weeks or even months off their waiting time. IHPN campaigned for government to promote and strengthen patient choice in the NHS, leading to the Prime Minister announcing major reforms to do just that. Alongside this, IHPN’s work led to a cross-party consensus on the issue with Labour also announcing that in office it would also strengthen patient choice. All this work has benefitted patients, but also IHPN members who have the opportunity to treat more patients and help get waiting times down.

 

Institute of Directors in South Africa – IoDSA advocating for good corporate governance

The Institute of Directors South Africa (IoDSA) is a professional body advocating for good corporate governance. With its vision of enhancing directors and boards, it aims to improve business practices in South Africa. IoDSA pushes for directorship professionalization, emphasizing competence, adherence to codes of conduct, and continuous development. In a regulated and political landscape, IoDSA promotes awareness of directorship as a profession, seeking preference for its members in non-executive roles. The organization issues director designations and thought leadership, engages with government, and conducts media campaigns to raise public awareness. It emphasizes the need for specific competencies and qualifications for directors, especially in listed companies and state-owned enterprises (SOEs). IoDSA stresses the ethical and independent qualities directors should possess, offering professional designations with a focus on continuous learning and adherence to a code of conduct. While acknowledging that professionalization alone won’t eradicate incompetence or corruption, IoDSA believes it provides a framework for ensuring directors meet required standards and can be held accountable. Through various initiatives and engagements, IoDSA endeavours to elevate the practice of directorship for the betterment of South African businesses.

 

International Meat Trade Association – IMTA Lobbying Campaign: Carcase Balance Postcards

The International Meat Trade Association (IMTA), a UK-based trade association with over 125 years of history, represents companies involved in meat import and export to ensure consumer choice, food security, and carcase balance. IMTA’s members have a combined turnover of over four billion pounds and employ more than 15,000 people. The IMTA’s mission is to facilitate meat trade and provide expertise on UK trade policy.

To highlight the importance of carcase balance and two-way trade, IMTA launched a lobbying campaign using carcase balance postcards. IMTA developed informative graphics that simplified complex trade principles, making them accessible to a broad audience. These graphics were initially in A4 format but were later adapted into postcards for easier distribution.
Four postcards were created, each dedicated to a different meat species—beef, pork, poultry, and lamb—and included QR codes linking to additional resources. These postcards were distributed to government officials, industry stakeholders, IMTA members, and the public through meetings, industry events, and social media.

The campaign aimed to increase understanding of carcase balance, promote two-way trade, and secure supportive policies. Success was measured through engagement levels and member feedback. The campaign was highly effective, receiving positive feedback and influencing discussions and decision-making within the industry.

 

Nautilus International – Nautilus forces Lloyd’s Register to the negotiating table

Nautilus International’s dynamic lobbying campaign compelled Lloyd’s Register, a leading maritime classification service, to negotiate pay with its Netherlands branch. Faced with high inflation eroding their purchasing power while upper management enjoyed significant bonuses, Lloyd’s Register employees turned to Nautilus for support.

Employing a mix of soft and hard tactics, Nautilus raised awareness of Lloyd’s Register’s anti-union stance. The campaign kicked off with a ‘friendly protest’ outside the Rotterdam office, where union officials handed out ice cream and leaflets. Despite these efforts, the company blocked union activities and refused to meet.

Undeterred, Nautilus organised a petition signed by 90 employees, demanding recognition and pay rises in line with inflation. Union officials and employee representatives then travelled from Rotterdam to London to present the petition to Lloyd’s Register’s CEO, but were locked out of the HQ. This snub was captured on video and shared widely on social media, amplifying their message.

When soft tactics failed, Nautilus threatened legal action, citing Dutch case law where the Supreme Court upheld unions’ rights to negotiate collective agreements. This pressure finally brought Lloyd’s Register to the negotiating table.

 

News Media Association – Repeal Section 40

Over the past decade, the NMA has campaigned for the repeal of Section 40 of the Crime and Courts Act – a pernicious piece of legislation which would force publishers to pay both sides’ costs in court actions, even if they won the case. The powerful communications and lobbying campaign involving multiple stakeholders sought to educate the public about the threat to press freedom and democracy posed by the legislation, and Parliamentarians about the need for repeal. The campaign bore fruit in May this year when Section 40 was repealed via provisions in the Media Bill which received Royal Assent on 24 May during wash up before the dissolution of Parliament.

 

STEP – STEP Global Representative Power

STEP embarked on a ground-breaking initiative to address the lack of globally recognised frameworks for managing mental incapacity, posing risks of financial abuse worldwide. Through the STEP Global Representative Power (GRP), a model lasting power of attorney (LPA), STEP aimed to establish consistency and portability across borders. Despite the ambitious goal of global adoption, STEP focused on initial targets, notably the Cayman Islands and Malaysia, leveraging local branches to raise awareness. The impact of just one jurisdiction adopting the GRP principles is substantial, potentially safeguarding entire populations from financial exploitation. Positive developments include the Cayman Islands considering legislation aligned with GRP hallmarks and Malaysia establishing a task force for capacity laws. STEP’s advocacy efforts extended to engaging with the European Commission and collaborating with Alzheimer’s Disease International, garnering global support. With minimal costs incurred, the project’s value lies in its potential to protect vulnerable individuals worldwide, demonstrating STEP’s commitment to addressing pressing global challenges.

Association of Event Organisers – Strive for Excellence

The Association of Event Organisers (AEO) has demonstrated exceptional membership engagement, driven by a commitment to growth, innovation, and industry advocacy. Founded over a century ago, AEO has significantly expanded its membership base, achieving a 9% increase in new members, and near 100% retention rate. This growth reflects AEO’s strategic initiatives to attract new entrepreneurial organisers and enhance engagement among existing members.

Key to our success has been the creation of impactful events and specialised interest groups, which not only drive collaboration but also amplify industry voices. AEO’s flagship events, consistently sell out, underscoring their ability to curate sought-after experiences that resonate deeply with members.

Financially, AEO has exceeded expectations with a turnover 20% ahead of target in 2023, effectively refilling reserves post-COVID and bolstering investments in new products and services. Our proactive engagement with government officials has further positioned us as a critical industry advocate, influencing policy and enhancing industry visibility on national platforms.

AEO’s dedication to sustainability and member satisfaction remains unwavering, evidenced by their leadership in environmental initiatives and consistently high event satisfaction rates. Looking ahead, AEO is committed to continue its trajectory of service and innovation, leveraging insights from members to pioneer new engagement platforms

 

Builders Merchants Federation

The BMF represents the UK’s building materials supply sector, a significant part of the nation’s economy, with 950 merchant and supplier company members with combined sales of over £45.3bn and employing just under 200,000 people.

• Year-on-Year Total Member Increase is 9.3%
• Merchant membership increase is 12.6%
• Supplier membership increase is 5.8%
• Overall Membership Retention 2023-2024: 97% (99% for merchant members)

Members range from FTSE 250 companies such as Travis Perkins, to sole-traders. The hallmarks of the industry are that it is generally very community-focused, wants to make a difference, provide good career opportunities, support environmental initiatives and other positive activities.

The BMF provides a platform to bring these elements together – delivering positive economic, technological, environmental and social initiatives that create a culture of improvement, best practice and address members’ challenges.

The BMF champions, invests in and facilitates the progression of industry initiatives including sustainability, training and development, digital transformation and next generation/recruitment – all of which have generated impressive membership engagement.

1. Engagement to build sustainability
2. Engagement to build member efficiency
3. Engagement to build skills
4. Engagement towards a more diverse and inclusive sector
5. Engagement with the next generation
6. Engagement with Health and Safety

Institute of Biomedical Science – IBMS routes to registration as a biomedical scientist

The path to becoming a HCPC registered biomedical scientist has traditionally been difficult to navigate for young students. Complex entry requirements and opaque career information created barriers and ultimately drove down enrolment in IBMS Accredited degree programs and hindered non-Accredited graduates from professional registration.

With limited resources, our solution needed to leverage and galvanise member support for the campaign so we pioneered an innovative “VR to Video” engagement strategy.

Recognising the power of hands-on experience, we partnered with Liquona to develop the innovative IBMS Accredited Space Lab VR experience to grab attention and capture the imagination. The experience places potential biomedical scientists directly into a virtual laboratory, giving them a thrilling taste of the work. They are then invited to have a conversation with a real biomedical scientist and view a video on how to become one.

 

The Payments Association – Engage & Elevate: Transforming Membership in a Dynamic Payments Landscape

The Payments Association has excelled in engaging it’s members amidst a complex, fast-paced, and highly regulated industry. Recognising the challenges posed, we launched three pivotal initiatives over the past year: the Payments Review magazine, Payments Intelligence newsletter, and enhanced policy & government stakeholder access.

Our strategic efforts have driven membership growth from 178 corporate members in 2023 to 237 today, with a member renewal rate of 77%. By leveraging data with industry partners and strengthening our editorial products, we’ve provided valuable, tailored content and insights that support members’ professional and business objectives.

Through extensive research and direct engagement, we identified our members’ evolving needs, focusing on high-quality content, robust networking opportunities, and policy access. Our initiatives, including over 50 annual events and targeted communications, have fostered deep member engagement. Key metrics reveal 82% high to very high engagement, with significant content performance growth and strategic readership among executive and director levels.

Our policy team’s active involvement with regulators and key stakeholders ensures members’ priorities are considered, enhancing their influence in the industry. With a best-in-class Net Promoter Score of +54, our members are highly satisfied and recommend the Association to others, affirming our role.

 

The Royal Institution of Chartered Surveyors – Modus

Modus is the global publication of the Royal Institution of Chartered Surveyors (RICS), for those working in the built environment. It is the trusted source of news, opinion and insight for those shaping our urban spaces, no matter where in the world they are.

Where other sites use data simply to measure the success of their articles, Modus uses it to understand its audiences and their motivations. Modus mines multiple data sources to gain a deeper knowledge of what drives readers to come to the site (visits), what keeps them there (dwell time), what drives them to return (re-entry points), and what motivates them to explore more (search data).

Upon examining this data at the beginning of 2023, the team behind Modus saw engagement with content had plateaued and took action by deploying a bold new member engagement strategy: Fewer-Bigger-Brighter, a data-driven and member-centred strategy designed to engage the heartland Modus readership while also attracting new readers through compelling storytelling across a variety of formats.

 

Association of Event Organisers – Support 365

The Association of Event Organisers (AEO) is a not-for-profit organization dedicated to driving member engagement through events and special interest groups, reinvesting any surplus to enhance products, services, and team support. We excel in supporting members with products that advocate for the sector, drive positive change, and create learning environments.

Our support system, driven by member feedback through boards, committees, and interest groups, ensuring we support members how and when they need. Monthly newsletters and bespoke communications keep members informed across our pillars of talent, insight, representation, and community. Comprehensive research for all activities informs continual improvement.

Our exceptional successes include:

• A 9% growth in new membership and near 100% retention.
• Exceeding our financial target – turnover 18% ahead of budget.
• Sold-out flagship events and a 28.7% increase in attendance.
• A record-breaking 23.5% increase in AEO Excellence Awards entries.
• A 23% rise in working group members and a 119% increase in meetings.

Enhanced advocacy and substantial engagement with government officials.

High satisfaction rates, positive financial outcomes, and impactful advocacy efforts highlight our effectiveness in supporting and promoting the events industry. Continuous adaptation to member needs ensures we deliver unparalleled support across all business sizes and disciplines globally.

 

AXREM –Member Accreditation

AXREM (the UK trade association representing suppliers of diagnostic medical imaging, radiotherapy, healthcare IT and care equipment in the UK), are aware that some NHS Trusts in England have contracted with 3rd party companies to provide a credentialing and accreditation service on their behalf. We understand these have been positioned as “free” services to participating NHS Trusts, though these credentialing companies levy a charge to supplier organisations on a recurring annual “per employee” basis. Whilst offered as a free service to NHS Trusts, these schemes present additional costs within supply chain which ultimately impacts the price the NHS pays for goods and services.

The AMA scheme is specifically aligned with NHS requirements and policies. AXREM has ensured that the scheme is open and transparent, maintaining alignment with NHS and Professional Body stakeholders. The AMS Scheme Council includes representations from The Society and College of Radiographers, Institute of Physics & Engineering in Medicine, The Royal College of

 

Radiologists and The British Institute of Radiology.

The scheme has over 2200 registrants, AMA offers registration to AXREM members on a not for basis meaning our scheme would have saved the NHS hundreds of thousands of pounds.

British Insurance Brokers’ Association – Oxera Fair Value Framework and membership support

The British Insurance Broker’s’ Association (BIBA) represents the interests of insurance brokers, intermediaries and their customers, with more than 1,800 insurance broking firms in membership operating from over 2,600 offices throughout the UK.

BIBA members provide insurance to millions of customers. BIBA is a not-for-profit organisation working closely with members to help people and businesses to find the insurance they need, especially those with complex insurance needs and vulnerable customers that need the specialist advice and guidance a broker provides.

 

Builders Merchants Federation – Best Membership Support

The BMF (Builders Merchants Federation) represents a major part of the UK economy with 950 merchant and supplier member companies, with combined sales of more than £45.3bn and employing just under 200,000 people. Year-on-Year Total Member Increase is 9.3%.

The industry it represents is fast-paced, dynamic and innovative.

In delivering lasting benefits for members, the BMF’s approach is impactful, agile, and inclusive, responding to all the different facets of businesses in membership.

The BMF’s vision is to enable members to build excellence in building materials supply, and its mission is to provide essential business support to merchants, suppliers and service members through skills development, supply chain collaboration and government influence to build a better future.

Four Key tenets of BMF Member Support – utilising a creative approach, to raise the sector profile and to help transform the sector (Building Excellence)
1 Networking and Events
2 Training and Development
3 Market Insight
4 Representation and Influence

 

Community Pharmacy Scotland – Membership Support

Community Pharmacy Scotland (CPS) represents and supports pharmacy owners and their teams across Scotland, advocating for the provision of pharmaceutical care services aligned with NHS Scotland and local priorities. Our goal is to secure sustainable funding for these services through negotiations with the Scottish Government on behalf of our 1234 member pharmacies.

In July 2023, a transition to the new prescription payment system by National Service Scotland (NSS) disrupted accurate monthly payments, causing distress among pharmacy owners. CPS increased engagement with NSS, triaged urgent payment issues, and audited payment data, securing nearly £10 million in accurate reimbursements that may have been overlooked without CPS intervention.

CPS aims to establish a Community Pharmacist Independent Prescriber (IP) service in all Community Pharmacies in Scotland within the next decade. Despite COVID-19 challenges, we transitioned to online training and set up key communication routes, including WhatsApp groups, newsletters, and online meetings, to support IPs and trainees.

CPS communicates with members via redesigned newsletters, video news roundups, a user-friendly website, direct mailings, surveys, and social media. Our website offers comprehensive information on NHS services, government circulars, consultations, and updated drug tariffs.
Through these initiatives, CPS has provided essential support to our members.

 

The Chartered Institute of Trade Mark Attorneys – CITMA Mentoring

We know that our members have a wealth of knowledge and experience to share with each other. Our new, online CITMA Mentoring programme aims to make impactful connections between our members that provide opportunities for personal and professional growth.

CITMA Mentoring was launched in October 2023 in response to our membership survey the previous year where a fifth of the respondents indicated their interest in becoming a mentor or mentee.

We were keen to offer a mentoring scheme as we recognised a growing need amongst newly qualified and student members for support and guidance in their professional journeys. While many firms offer internal mentoring schemes, we saw an opportunity to connect members from different backgrounds to gain new perspectives on their careers.

Since launching 6 months ago, we have now hit a milestone of 100 members signing up either as a mentor, mentee or both on the scheme. This is roughly half the number of members who responded positively towards being a mentor or mentee in the membership survey, which has exceeded our expectations.

EIT Community Strategic Regional Innovations – EIT Jumpstarter

Since 2017, the EIT Jumpstarter, one of the main pre-accelerators in this part of the world, has trained 1180 new talents and created 124 start-ups in Central, Eastern, and Southern Europe. These ventures have collectively attracted EUR 120 million in external funding and introduced 2,100 new jobs in industries such as agrifood, healthcare, energy, manufacturing, and raw materials. This year, 600 teams comprising over 1000 individuals applied to the program, aiming to convert their innovative ideas into start-ups and gain an entrepreneurial mindset.
EIT Jumpstarter, a pre-accelerator of the EIT Community, the largest innovators’ network in Europe, supports idea-holders in transforming their concepts into viable businesses. The program’s goal is to help innovators build sustainable business models and, if successful, register their companies. It aims to create a sustainable impact in Central-Eastern and Southern-European regions, enhancing innovation and entrepreneurship and preventing brain drain.

Participants gain crucial skills and ongoing support from the EIT Communities, including connections to partners, VCs, and regulatory bodies. The program covers market segmentation, customer value proposition, financials, and legal foundations framed within a lean start-up methodology adapted to the European context.

 

EIT Health InnoStars – EIT Health DRIVE

EIT Health DRIVE Programme is specialised in accelerating accelerators, which involves disseminating knowledge to regions in countries with modest and moderate innovation capacity and preparing local incubators, accelerators, and startup support organisations to effectively assist local startups. This equips them with the skills and competencies to support and scale companies innovating in healthcare.

With a limited amount of investment, we are able to make a significant impact and provide appropriate support to hundreds of startups, thus contributing significantly to the development of these regions’ innovation capacity.

We are establishing an international network of interconnected healthcare accelerators that use the same methodology to share knowledge and best practices.

This allows us to target healthcare startups effectively and uncover the most innovative solutions.

During the programme 12 innovation ecosystem leaders were trained from 6 countries (Croatia, Greece, Italy, Latvia, Lithuania, Slovenia)

A further 16 ecosystem leaders were supported in their efforts to implement their local start-up support programmes in 3 countries (Italy, Lithuania, Romania) and 5 regions (Trento, Kaunas, Vilnius, Iasi, and Cluj Napoca)

81 start-ups and teams were supported in their entrepreneurial journey.

 

Electrical Distributors’ Association – EDA Product Knowledge Modules

As the world moves to electrification, the products traded are increasingly high-tech: electricians/contractors expect wholesalers to have comprehensive product knowledge and be up-to-date on standards and legislation. Well trained staff can better interpret customer needs, helping select the right solution for projects.

This is why the Electrical Distributors’ Association (EDA) offers a comprehensive training programme for its member wholesalers and affiliate manufacturer businesses. Central to this programme is a suite of 12 bespoke Product Knowledge Modules. These City & Guilds Accredited modules, created over a 2-year period by harnessing the expertise of professionals in the sector who volunteered their time, offer technical training in the products traded along the supply chain.

With 8,000+ training modules sold to date, the suite has recently been transformed from textbooks to vibrant e-learning experiences, brought to life through 1,500+ videos and interactive learning experiences. Learners study at their own pace around work/home commitments, accessing training on PCs/tablets/smart phones, via The EDA Academy Learning Management System – which is fast becoming a hub for training in our sector.

89% of commissioning managers rate the training as Good or Very Good, and the e-learning option is even better value: e-modules are 30% cheaper than printed textbooks.

 

Faculty of Pharmaceutical Medicine – DPM Training Programme

The DPM Training Programme exists to support candidates’ preparation for the Diploma in Pharmaceutical Medicine exam.
Sitting the DPM is a challenging prospect, and candidates typically choose to take a training course to prepare them for the content and structure of the exam.

Until 2019 external organisations, including ‘Boyds Training’, delivered courses and these were conducted face-to-face. In early 2020, the COVID-19 pandemic meant that delivery had to pivot online, and to support this, Boyds and FPM pooled resources to co-deliver the modules via live Zoom sessions. Following this successful pilot, FPM and Boyds convened the course again in 2021 in the same format.

In 2022, FPM and Boyds realised that the current offering was not a viable long-term solution. Mandatory live sessions were anachronistic, and learners expected on-demand remote tuition, something that Boyds couldn’t provide. So, they transferred ownership of the course materials to FPM which enabled them to redesign the programme for on-demand delivery using a bespoke learning management system (FPM Learning Hub). Now in it’s second year, the DPM Training Programme is already an acclaimed educational product that has helped examination candidates reach their potential whilst delivering a very high ROI for FPM.

 

Independent Publishers Guild – IPG training in Artificial Intelligence in publishing

The IPG is the UK’s largest association of publishers, providing 600+ members with resources and events that are all underpinned by professional development. Our provision includes a popular mentoring scheme, CPD-accredited workshops and the IPG Skills Hub, a free portal for training and guidance.

Our expertise in publishing-specific learning positions us well to give rapid support on big issues in our industry—like the challenges and opportunities brought by Artificial Intelligence. We identified an urgent need for training in this area and swiftly created the first ever AI-related, CPD-accredited package dedicated to the needs of publishers.

After surveying members’ priorities and recruiting an outstanding partner, publishing and technology expert George Walkley, we devised a one-day course with an overview of AI and its issues, examples of good practice and hands-on exercises. We delivered it in three formats—in-person and online plus bespoke in-company days—and retained ownership of the intellectual property to maximise commercial benefits and control use. Training days have sold out and more than 450 individuals have attended so far. Revenue has tripled forecasts and more days and related courses are planned. The training has benefited our members commercially and cemented our reputation as a professional development leader.

 

International Institute of Nutrition and Health – IINH and D2L advance wellness learning

The International Institute of Nutrition and Health (IINH) provides globally accredited awards and continuing professional development to wellness professionals in around 40 countries.

Training is an important part of the mission at IINH, and it has a rich and well-established online learning presence and content. In 2023/24, IINH set itself four learning programme objectives to enhance efficiency, learner reach and the learner and educator experience. It achieved this by launching an online alumni space, expanding its portfolio of short courses and webinars, implementing rubrics and Zoom integration, and introducing new features including online drop-in sessions. The result is a more cohesive online learning experience, transparency of assessments for learners, less administration for assessors, an active alumni community, and opportunities for members to interact, request help and receive support.

CILT and Logistics UK – Generation Logistics

Launched to tackle a long-term skills shortage in a critical sector, Generation Logistics is an innovative industry-backed campaign, supported by government, which aims to build awareness and appeal among audiences which may not have considered a campaign in the industry previously. Underpinned by a comprehensive web presence, backed by sponsors from across the industry, Generation Logistics uses its significant digital presence to talk to target audiences in their own style and makes clear, educational links back to careers in logistics. Topical and tactical opportunities make the campaign’s messaging relevant and fun, while real-life experiences connect directly with the target audiences. In its first year, the campaign has increased overall awareness of the logistics sector among target audiences by 11% and positive sentiment towards careers in the industry has increased by 170%

“I’ve not seen an online public sector campaign that’s comparable to what Generation Logistics has achieved in such a short space of time.”
Guy Opperman MP, Minister for Roads and Local Transport

 

ETP – ETP Website

ETP is tea’s global membership organisation. ETP appointed Barley Communications to reposition their brand and create a new visual identity. This body of work included a new, dynamic and multi-functional website, which among other aims, needed to:

Support ETP’s 2030 strategy
• Showcase impact and value to members
• Attract and engage existing and new members more effectively.

Barley carried out an intensive immersion, generating insights which formed a detailed strategy and plan for design and development. The website launch was wrapped up in the overall rebrand including digital materials, social media and email marketing to help unify the new brand positioning.

Positive impact is supported by multiple indicators. The website has seen a substantial increase in user engagement. Digital engagement spiked on launch day and newsletter subscribers increased in the same quarter as the launch.

Importantly, since the new website launch, ETP has had three tea companies in the process of joining its membership – including a major industry player, who would see ETP enter a new global market. Once the pipeline member mentioned joins they will be given a Board seat given their size/influence. Their addition sees ETP drive their Strategy2030 and impact across new, major geographies.

 

Institution of Engineering and Technology (IET) – E+T website

After many years of running our E&T media brand in-house, 2023 saw a significant shift for the Institution of Engineering and Technology (IET). Outsourcing all E&T content and publishing activities to Redactive Media Group. And tasking the agency to redevelop the E&T website – eandt.theiet.org – to become the heart of a thriving content ecosystem serving the Institution’s 154,000 worldwide membership and beyond.

Since the appointment commenced in April last year, the digital transformation and increase in engagement been spectacular:
• Rebranded E+T, a new website launched in November 2023
• More than 30,000 pieces of existing content have been migrated
• Users have increased significantly
• Site engagement is achieving greatly improved results

All the more impressive is that the initiative to relaunch the website was achieved in just three months rather than the recommended six.

 

Institution of Occupational Safety and Health – www.iosh.com

This is the story of how an organisation sought to deal with its dysfunctional website when there was a real threat of things going terribly wrong. Faced with such a prospect, how
would an organisation whose decision-making processes were leaden-footed and risk-averse be able to change direction and avoid disaster?
Out of necessity, quick thinking and quick solutions were required. But these would have to be sustainable and scalable too. An Agile methodology offered the opportunity for a
solution. But this would be a break with previous practice. The technical stuff was – well, technical. A new structure was conceived from scratch, a taxonomy devised, copy re-written
and optimised and pages culled. Staff and members conducted user acceptance testing.

However, the critical challenge was convincing ourselves to trust the process and live with a bit of imperfection, as demanded by the methodology. This took us way outside of our
comfort zone, in terms of decision-making and working behaviour.

We’ve not only landed a new website in super-quick time and achieved positive feedback from our key audiences, but also begun to re-evaluate how we might approach projects in
other areas. Almost accidentally, we’ve discovered a new way of working.

 

NAHT – The School Leaders’ Union – NAHT Recruitment Campaigns Q1 2023

In the first quarter of 2023 – our best performing period of the year – we started with core campaigns targeted at school leaders who make up our main membership.

We used varying themes to convey different stand-out messages month by month in banner adverts, highlighting the many ways that NAHT supports its members.

Our growth year-on-year is testament to our integrated approach, demonstrating that our strategy engages with our target audience, we are efficient with our spend and we provide value, expertise, and advice.

NAHT represents more than 50,000 school leaders and life members in every phase and sector of education including early years, primary, secondary, special schools and FE colleges, making it the largest association for school leaders in the UK. We represent, advise and train school leaders while using our influence at the highest levels of government. We speak for school leaders and our organisation is democratically shaped and directed by members. Key to our association’s success is our ability to share our voice and make a difference for our members.

 

Nautilus International – Heart Union Week (Join a Union)

During the 2024 TUC #HeartUnions Week, Nautilus International launched an exciting social media campaign to drive new member recruitment. Utilizing Instagram, Twitter/X, Facebook, and LinkedIn, Nautilus shared powerful personal stories from members about the union’s impact on their lives at sea. They highlighted successes, including thwarting fire and rehire attempts and recovering millions in unpaid yacht wages. These stories, alongside historical achievements, showcased the union’s solidarity and strength, encouraging peers to join.

 

NICEIC/Certsure – Don’t DIY Electrics Campaign

Don’t Do DIY Electrics Safety Campaign

Electrical work in the home can be dangerous if not completed by a qualified and competent electrician. Every year, hundreds of people are affected by the consequences of unsafe electrical work carried out by unqualified individuals.

For 70 years, NICEIC (owned by Certsure LLP) has been the UK’s largest certification body for electrical businesses with over 40,000 currently certified with us. As the industry leader, we drive the highest standards of competence and safety. It’s for this reason we launched a campaign to raise awareness among those looking to undertake domestic electrical work on the importance of only using NICEIC-certified businesses, and to know where to find one in their area using our online ‘Find a trusted NICEIC tradesperson’ tool.

By adopting a creative, video-led campaign across a range of digital channels to reach our core target audience and disrupt their search for online DIY tutorials, we have driven +170,000 consumers to find an NICEIC-certified business using our online search tool.

With 800,000 video views, 400,000 new visitors to our website, and a 47% increase in leads from non-certified electrical businesses wanting to get in on the action, the campaign is a huge success.

 

SolarPower Europe – SolarPower Summit 2024: Mission Solar

Mission Solar was a marketing campaign created by SolarPower Europe to promote the SolarPower Summit 2024.
SolarPower Europe’s annual flagship event plays a crucial role in shaping the future of renewable energy, bringing together industry stakeholders, key policymakers and academics. Through engaging discussions, networking opportunities, and expert insights, the event facilitates collaboration among stakeholders to drive positive change towards a more sustainable energy future.

The campaign stands as an exceptional demonstration of leveraging powerful storytelling and distinctive branding to amplify event impact, achieving targets with limited resources. Central to its success was placing people at the heart of the content, encouraging user-generated content (UGC), and transforming attendees, teams, speakers, sponsors, and partners into event ambassadors.
Mission Solar exceeded expectations, driving attendance and fostering meaningful dialogue on advancing solar energy.

 

STEP – Connect, Learn, Achieve

STEP embarked on an ambitious mission to bolster membership growth by shifting perceptions and maximizing engagement. Recognizing the need to attract new members beyond exam completion, STEP focused on connecting, learning, and achieving, highlighted by a vibrant campaign showcasing diverse member experiences. Through meticulous targeting and an integrated marketing approach, including social media, GoogleAds, and email campaigns, STEP exceeded expectations, acquiring 2,314 new members, a 14% year-on-year increase, and surpassing previous recruitment efforts. This success translated to a substantial ROI, with a projected lifetime value of £3.36 million from the new members, outweighing the £60,000 investment. Notably, the campaign fostered a 30% increase in members joining via the expertise route strengthened relationships with volunteers, driving unprecedented global engagement across branches. STEP’s innovative strategies not only achieved commercial success but also transformed perceptions, fostering inclusivity and community within the organization.