Publishing

Association of Personal Injury Lawyers – Rebuilding Shattered Lives: Victoria’s Story

The Rebuilding Shattered Lives campaign aims to put injured people at the heart of policymaking. In our short film, Victoria Lebrec shares her story of how the law helped her to get her life back on track after it was changed forever. She was just a normal 24-year old, living in London and loving life until one day she was left fighting for her life on the side of the road.

Institution of Occupational Safety and Health – IOSH magazine video series

In the period these awards cover a series of six IOSH magazine ‘explainer’ videos have been created to tackle the most timely and urgent challenges the OSH profession is facing right now. From hard-hitting issues such as the use of alcohol and drugs at work. To the need for softer skills development, such as how to build trust among colleagues.

To echo IOSH’s mission to promote safety, health and wellbeing in the world of work, key to their success has been the creation of a ‘motion language’ that conveys the brand’s compassionate, knowledgeable and skill-based content.

Each video has been inspired by and complements a main feature from the pages of IOSH magazine. Extending its messaging and action points into the digital realm and pushed out to the wider world via the publication’s eNewsletter and social media.

Together they provide a powerful oeuvre that sits on the IOSH magazine YouTube channel. United by the overarching goals stated above, but individually crafted to convey the topic under scrutiny most effectively.

National Trust for Scotland – Love Scotland

Looking after swathes of natural wilderness, captivating castles, coastlines, country parks and historic buildings is a big job, but it’s what The National Trust for Scotland does every day. The Trust is Scotland’s biggest membership organisation, and its priority is to maintain Scotland’s beautiful heritage.

The podcast, Love Scotland, has been running since 2020, starting as a way of bringing Trust sites to life during lockdown. As the world moved on, we wanted to evolve it into an enduring asset for our charity, to reach new audiences and engage potential Trust supporters across the globe.

After a successful relaunch and a rejig of both the brand and format, the podcast has seen a huge increase in downloads and listeners year on year. It’s most successful episode to date garnered over 11,000 downloads alone, and in August 2022, we were proud to see Love Scotland deservedly win The Times Podcast of the Week!

We’ve recorded everywhere from the smugglers’ caves of the Ayrshire coast to Glencoe, in the Highlands. The strength of the podcast certainly lies in Jackie’s genuine fascination and passion; but of course, it also lies in the National Trust for Scotland’s dedicated people.

Nautilus International – Off course: A sideways look at life at sea

Off course: a sideways look at life at sea is a bold and engaging entry into the podcasting space from maritime trade union Nautilus International, educating a new audience by exploring captivating stories from across the industry – from captains on deck, to campaigners on land and even those captured by pirates.

The Royal College of Psychiatrists – Choose Psychiatry 2022

The Royal College of Psychiatrists (RCPsych) had two clear aims for this video, which would form the central hero piece of their ‘Choose Psychiatry’ campaign:
1 To promote a career in psychiatry to medical students and foundation doctors
2 To encourage trainees who are taking a break to come back to psychiatry

A recruitment video for an entire profession, where should we focus?!

To meet this challenge we agreed that our best strategy would be to feature four practising psychiatrists as authentic, micro case studies, telling their story as succinctly as humanly possible.

‘Helping people’ and ‘changing lives’ are key drivers for doctors to choose psychiatry, and so we also included the patient’s voice through 3 dramatised stories.

For the role of a refugee patient suffering with PTSD, we cast a real refugee actor, working with the charity ‘Compass Collective’, who help young refugees build resilience and integrate into the UK through the arts. “In terms of the reach of the materials – on the website and on social media, it was the most successful campaign on record.” RCPsych Director of Strategic Communications. Organic social media posts featuring all collateral and cuts from the video reached 246,000 people.

Liquid Gas UK – Source Magazine

Source Magazine is a bi-annual printed and digital industry magazine, full of news and views from the renewable liquid gas industry in the UK.

The magazine takes a technical, complex and at times intense subject matter and transforms it into a highly readable, content rich, colourful magazine, full of personality. Despite covering detailed European laws, complex safety regulations and an ever-changing policy landscape, Source avoids too much industry terminology and drives to be accessible to anyone who picks up a copy, not just those in the know.

Initially launched in 2018, it has grown to be a trusted and well-known publication designed to keep those interested in renewable liquid gas energy up-to-date and informed, as well as giving members an opportunity to promote and showcase their own products. It also attracts advertisers and contributors form outside of our industry.

National Hair & Beauty Federation – salonfocus

Established in 1942, the NHBF helps Members to run successful and profitable hair and beauty businesses, evolving its support to match the fast-changing needs of a highly creative industry. We use research and data effectively to present the issues and requests of the industry to Government in terms that it understands and continue to challenge and inform we the way that Government perceives and engages with the sector. We are recognised by our trade media as the authoritative voice of the industry proving a conduit between Government and business professionals. As hair & beauty businesses navigate the post-pandemic energy and economic crises the NHBF has looked to celebrate innovation within its ranks and invested to develop new services to support its Members.

Railway Industry Association – The Railway Industry magazine

The Railway Industry Magazine is RIA’s official member magazine, providing news from the UK rail supply community, spotlighting the challenges the supply sector is facing and raising awareness of the excellent work going on in the supply sector The purpose of the magazine is to provide a one-stop-shop with up-to-date knowledge from industry experts, high profile politicians, and RIA Directors all in one place Our magazine gives a platform to the voices underrepresented in the rail industry We have had contributions from Fi Westcough, winner of the RIA Future Leader Award, Women in Rail Chair Christine Fernandes, and the leading female CEOs of HS1 and East West Rail RIA also wanted to ensure those of a BAME background are represented in our magazine and Anit Chandarana, Great British Rail Transition Team Lead Director, featured on the front cover of our Summer 2022 edition A key success of our magazine is the contributions from politicians For example, current Rail & HS2 Minister and then Transport Select Committee Chair Huw Merriman, Shadow Rail Minister, Tan Dhesi, and Jenny Gilruth MSP, Scottish Transport Minister These interviews are a valued part of our magazine, providing an insight into senior politicians’ thinking about the future.

SELECT – cabletalk

The entry from SELECT this year,
Was designed to make it very clear,
How much literary dedication,
Goes into our cabletalk publication,
Showing the thought and expertise,
(Not to mention downright cheese),
That brings to life each packed edition,
As we help the modern electrician,
Keep their business up to the mark,
And ensure they stay the brightest spark.

The Manufacturing Technologies Association – The Friday Brief

The MTA’s Friday Brief Newsletter is a household name within the association and our community; running weekly for the last 15 years it is our highest rated means of communication with our members.

It is how we introduce new members and new staff, celebrate achievements and announce changes, it is where we launch research and record statistics as well as advertise our events. The Friday Brief is not just a newsletter but the central record of our community, demonstrating to our member’s how we are working on their behalf and how they can participate to get the most out of their membership.

The Scaffolding Association – Access Point

The Scaffolding Association is the largest active membership trade association in the access and scaffolding sector within the construction industry. With over 600 members, the Association established AccessPoint magazine as a crucial component of our marketing and communications strategy.

As an Association we are deeply proud of how far AccessPoint has come since its inception. We feel that AccessPoint warrants recognition not only because it was the first printed magazine to serve the UK access and scaffolding sector, but because it has become a significant piece of marketing collateral to help the Association engage with its members and the wider supply chain on a more effective and regular basis. The magazine has also helped raise the profile of the sector through its content and focus on best practice, excellence and professionalism

Association of Chartered Certified Accountants – Accounting and Business magazine

AB magazine is consistently voted number one benefit of membership by ACCA members Despite only launching online in 2020, engagement reached over 272,000 users in 2022. AB plays a vital role in fostering a strong sense of community among our members. It serves as a platform for professionals to share insights and ideas, and address common challenges. Our content encourages networking, collaboration and professional development, which strengthens ACCA’s profile and that of the profession as a whole We publish seven regional editions to serve our members’ diverse interests and needs, providing insights on emerging trends, practical advice on hot topics and showcasing members in varied roles, while offering opportunities to earn CPD Our coverage is not limited to the written word – we run videos, podcasts and webinars to reflect the many ways our members like to consume content. Our focus on high design means we offer a blend of captivating imagery, bespoke photography and visually appealing layouts that not only enhance the reading experience but also reinforce our brand identity. Recognition of AB’s excellence would not be a testament to the dedication of our team and affirmation of the value the magazine brings to members and the wider profession.

Chartered Institute of Taxation & Association of Taxation Technicians – Tax Adviser

The CIOT and ATT are delighted to put forward Tax Adviser, the members magazine, for Best Association Newsletter/Magazine The Tax Adviser team work tirelessly to ensure that the news, insights, updates and stories are the most relevant for the tax profession.

We publish ten issues of Tax Adviser a year Print copies are distributed to over 27,000 members of the Chartered Institute of Taxation (CIOT) and Association of Tax Technicians (ATT), and its website is at taxadvisermagazine com. There is also a monthly Tax Adviser enewsletter and a new Tax Adviser podcast series Our readers are drawn from right across the tax profession, working at every level from tax technicians and sole practitioners to partners and directors of the major tax firms in the UK.

Our ambition is to provide our readers, whatever their role, with stimulating, constructive, entertaining and interesting content from across the world of tax, and to keep them fully informed about the activities of CIOT and ATT. In a taxing world, we aim to provide our members with the best service that we can.

Institution of Occupational Safety and Health – IOSH magazine

IOSH magazine is the official publication for the 48,000 global members of the Institution of Occupational Safety and Health (IOSH), the Chartered membership organisation for occupational safety and health (OSH) professionals. Its vision, which is reflected in the magazine, is simple: a safe and healthy world of work.

The publication aims to provide advice for those working in small- and medium-sized organisations, global conglomerates and consultants, resonating with members regardless of location or business sector. It seeks to be the principal channel for sharing insights and innovations, inspiring OSH professionals to become an influential force for good while enhancing their skills and knowledge.

For IOSH, 2022 was dominated by the development of its new strategy, Activate 2028. This sets out the vision for the body over the next five years, based around the themes of building excellence, driving action, and putting people at the heart of social sustainability.

For IOSH magazine, the challenge was to reflect this new vision while ensuring the title retained the identity established when it was relaunched in 2019. It was the starting point for an editorial and design revamp across the content eco-system.

National Residential Landlords Association – Property

In Property the NRLA has created a magazine that both unifies members and stimulates engagement with the association.

The 68-page full colour magazine, which is published quarterly and sent to 77,000 landlords nationally and internationally, is member-focused, showcasing diverse, unique and inspirational landlord stories alongside the association’s campaigns and research work, legislation updates and practical tips and advice. This reflects the association’s position as ‘the home for landlords’.

The publication also includes long form, deep dive features on wider issues affecting the housing sector, offering thought leadership, unique and exclusive insight and analysis, as well as horizon-scanning by experts from within and outside the organisation.

Recent features include an International Women’s Day special, focussing on women in the property industry, a spotlight on the changing demographics within the private rented sector, with increasing numbers of older people looking to rent, as well as discussions with landlords who have adapted their properties in line with tenants’ religious or cultural beliefs.

Trustpilot reviews say it is a ‘brilliant magazine’ with ‘very helpful and informative articles’ and it has picked up a number of industry awards in the last 12 months, including Publication of the Year and Best Magazine titles.

Royal Town Planning Institute – The Planner

The Royal Town Planning Institute has more than 27,000 members in 88 countries. Its monthly magazine The Planner was launched by Redactive Media Group in 2013. The title has always been well received and is regarded as a key benefit of RTPI membership.

Delivered as a digital edition during the pandemic, The Planner played a pivotal role in helping members maintain connection with the RTPI. Nevertheless, economic and environmental realities – coupled with a design style nearing its tenth year – presented a strong case for overhauling both design and content.

Discussions resulted in The Planner moving to bi-monthly but with an increased pagination. At the same time, the title’s online operations were to be rebalanced with the print redesign project.

The impact was immediate, with readers taking to social media to express their thoughts. The magazine’s team has been blown away by some of the feedback from RTPI members, whether that’s in-person at industry events, in the numbers of people now wanting to write for the title, on social media or in reader testimonials.

Society and College of Radiographers – Synergy Digital

The Society of Radiographers successfully transitioned its member publication, Synergy, from print to fully interactive digital format in May 2023 in collaboration with publishers Haymarket. This was a major undertaking, involving the full reimaging and redesign of the publication with a new focus, new content and new multi-media format.

Printing and shipping over 30,000 copies of the magazine every month (i.e. over 10 million pages per year) was fundamentally at odds with the Society’s key commitment to sustainability and to reducing its environmental impact. Moreover, members demanded more from their membership body than a flat text-based output.

At the heart of the revamped Digital Synergy is an emphasis on the impact of radiography, and the innovation members bring into their practice to change healthcare. The new digital issues allow members to interact with the content in a variety of ways. For example, members can watch videos, listen to podcasts, and interact with dynamic data visualisation tools.

The success of the transition is a testament to the hard work and dedication of the teams at SoR and Haymarket Media Group. The new digital publication is a valuable resource for members and will continue to be for years to come.

The Country Land & Business Association – Land & Business

Land & Business magazine is the Country Land & Business Association’s flagship member-only monthly publication. Established in the 1950s as a bio-monthly journal to record the Association’s activities, the magazine remains the CLA’s most important communications channel, and it underpins the delivery of its corporate strategy and core mission.

It delivers guidance and advice on all aspects of running a rural business, highlights good practice approaches through member case study features, provides updates on the Association’s lobbying and campaigning work and reinforces the benefits of membership and how members can access them.

New content sections have been introduced to broaden opinion in the magazine and invite external discussion, offer a spotlight on a member’s business to share good practice, and provide detailed guides on technical topics important for running rural businesses.

The magazine is well-respected and valued by CLA members. A recent survey of members shows that:
• 95% consider the magazine to be a key benefit of their membership.
• 84% have used advice and tips given in the magazine.
• 86% say that Land & Business has improved their understanding of what the CLA is doing for them.

Association for Project Management – Project

Project – the official journal of the Association for Project Management (APM) – is circulated quarterly for members only, and online for regularly updated news, blogs and content. Project covers the latest news, opinions and insights for those in the project community.

Project represents the ‘Voice of the project community’. It is committed to developing and promoting professionalism in project, programme and portfolio management.

Project has a circulation of around 25,000 APM members, although it passes hands beyond those who receive it. According to 2023 reader research carried out by APM, two-thirds of APM members aware of the print version read every single issue, with 29% reading all or most of the articles in detail. More than two-thirds of readers want to continue treading Project in print.

Most importantly, according to the APM Membership Survey 2022, access to Project became the most valued membership benefit for full members when it came to interacting with APM.

British Dietetic Association – Members Monthly

The British Dietetic Association (BDA) main ezine, Member’s Monthly, is sent out to nearly 11,000 members, in the middle of each month. The ezine is a summary of BDA and industry news from the previous month and gives an update on what is coming up.

In comparison to other not-for profit ezines it averages an extremely high open rate and click rate, which suggests the ezine is widely read and the content is relevant and useful for BDA members.

The team that produces the newsletter is always analysing and drilling down into the content and thinking of ways to provide BDA members with content that is timely, relevant and innovative. This includes looking at split testing to understand the most clicked-on content and replicating that in future ezines. The team also use personalisation to grab member’s attention.

Most recently the BDA member survey showed that 30 percent of members preferred ezines (reference 3) as a way to receive information from the BDA, so that is why the team are continually developing and understanding what specific content members want from the ezines, ensuring Member’s Monthly is a must-read.

Chartered Institute of Public Relations – CIPR Member Newsletter

The Chartered Institute of Public Relations (CIPR) has found success with its weekly e-newsletter by focusing on personalisation and engaging content. With 6,500 member subscribers ranging from students to experienced professionals, the newsletter aims to keep them engaged and informed about CIPR membership benefits.

By providing interesting and valuable content without using it as a sales tool, promoting continuing professional development (CPD), and showcasing member benefits, the e-newsletter has seen positive results. Each week, the newsletter covers topics aligned with CIPR’s strategic pillars, including practice development, community building, lifelong learning, and advocacy for PR professionals.

The results are impressive, with a 40% open rate (higher than the sector average 21%) and a 3.1% click-through rate. In a recent survey, 78% of respondents found the email interesting and/or useful, a great result considering the audience is professional communicators. With 289,172 emails sent in 2022, the newsletter had a low unsubscribe rate of 0.02%, with only 72 unsubscribe requests.

Overall, the CIPR’s e-newsletter has effectively engaged its members through personalised and useful content which promotes the valuable work of the institute, and achieving high open and click-through rates while maintaining a low unsubscribe rate.

Middle East Solar Industry Association – Solar Outlook Report 2023

The Solar Outlook Report, published by the Middle East Solar Industry Association (MESIA), is widely recognized as a reliable source of information and analysis for the MENA region’s solar industry. It plays a vital role in addressing the knowledge gap by delivering up-to-date market insights to market players, industry professionals and researchers.

The report is available in two formats, the comprehensive Solar Outlook Report, offered in both print and online versions, provides a comprehensive overview of industry trends, latest projects, and market opportunities. Additionally, the virtual Mid-Year Solar Review released in the middle of the year exclusively for members for a specific period of time.

A distinguishing feature of the report is it makes complex concepts and detailed analysis of selected topics and countries more accessible.

The primary objectives of the report are to serve as a knowledge hub, providing actionable information that fosters stakeholder dialogue and drives the growth of the MENA solar sector. MESIA members derive numerous benefits, including enhanced exposure and access to market information.

What sets the report apart is its strive to bridge the gap between technical information and a wider audience, emphasizing accessibility and ensuring that valuable insights reach a broader spectrum of stakeholders.

National Association of Commercial Finance Brokers – NACFB Morning Briefing

A key aim of the National Association of Commercial Finance Brokers (NACFB) is to keep commercial finance professionals up to date with news, issues and developments relating to the trade body, the industry, UK business and the wider economy. The Morning Briefing email does just that. Offering a wide variety of news, the Morning Briefing is a platform for both NACFB Patron lenders and NACFB Member brokers to keep abreast of Association updates, new products and services, recent deals, new hires, lending conditions, regulations, lobbying, research findings, company results and the UK economy. The Morning Briefing, delivered in a concise and accessible format, drives forward our key aim to facilitate engagement between brokers and lenders. Our email newsletter aims to be the first email that subscribers see in their inbox each day, helping readers to start the day informed of industry developments and underlining the pivotal role the NACFB plays in providing vital information.

Propertymark – Property Professional

Your home is your castle. When it comes to selling, renting, or buying a new one, you want to ensure you’re in the best possible hands. That’s where Propertymark comes in.

Launched in February 2017 – following the combination of ARLA, NAEA, NAVA, ICBA and APIP into one powerful brand – Propertymark is the leading membership body for the property sector. To help our members reach their potential, we produce ‘Property Professional’ magazine, which around 15,000 members read. However, we didn’t think Property Professional was delivering on this, so we decided it was time for a change.

By implementing a new look, realigning with our company’s key strategy pillars, and listening to our members, we transformed Property Professional into a magazine that our members love. Now, we know Property Professional is really hitting the (property) mark.

The Chartered Institute of Payroll Professionals – Professional in Payroll, Pensions and Reward

‘Professional in Payroll, Pensions and Reward’ is the CIPP’s member magazine and our aim is to educate payroll, pensions, and reward professionals by keeping them updated on the ever-changing nature of the industry and challenge their thinking.

We publish 10 printed issues a year to associate members and above, and an online version is also available providing additional content.

The CIPD – Work

Work. magazine was launched in 2014 as a quarterly print publication, produced on behalf of the Chartered Institute of Personnel and Development (CIPD) exclusively for its senior fellows, but with an editorial approach that bestows an even greater sense of prestige through being clearly relevant and appealing to a wider group of business decision-makers. Since then it has established itself as the very pinnacle of high-end, design-led B2B publishing, often referenced by others in the publishing community for its uncompromisingly high production values and distinctive, thought-provoking use of visual art.

The popular narrative is that our shortening attention spans and desire for instant gratification mean only bite-size content truly engages audiences. But as Work. magazine has proved time and again, business audiences are more than happy to delve deep into a topic if they can see what’s in it for them. Over the last year and a half, the magazine has undergone a conscious, subtle shift to borrow the ethos of The Atlantic and The New Yorker in approaching editorial storytelling (such as our coverage of the Horizon scandal), adapting it for the needs of an audience hungry to understand the story behind the story.

African Travel and Tourism Association – A transformational membership platform for ATTA

The African Travel and Tourism Association (ATTA) serves and supports over 620 organisations around the world involved in providing & promoting travel across Africa.

In late 2021, ATTA’s website and poorly integrated software needed replacing urgently. They required a future-proof platform that would let members easily manage their public profile and share resources with over 5000 contacts. ATTA also needed a single view of their global membership data to deliver targeted, personalised content and drive growth.

The solution was ReadyMembership – a unified association management system from Pixl8 Group. Launched in November 2022, ATTA’s new website has transformed the way members access, manage and share information, optimised their operations and delivered a single view of data – providing a platform that will grow the association and deliver its mission of championing travel to Africa.

Institute of Translation and Interpreting – New website, directory and membership platform for ITI

ITI is the only UK-based independent professional membership association for practising translators, interpreters and all those involved in the language services sector. Founded in 1986 it has over 3,000 members, both in the UK and internationally.

It had been using the same platform for 15 years, which had come to the end of its life and was no longer being supported. The functionality of the website and members directory didn’t meet requirements and needed urgently replacing. The ITI turned to an all-in-one association management system ReadyMembership that combines CRM, website, subscriptions, event management, email and much more.

Their members now have the self-service tools to manage their directory listings, where search functionality has been greatly improved. Staff are saving time thanks to reduced phone enquiries and usage of the Find a Professional search directory has substantially increased. This is a digital transformation that has translated into a global success story.

Institute of Workplace and Facilities Management – Facilitate

From a fortnightly print publication serving a niche membership audience to a multimedia content ecosystem that serves the workplace and facilities management profession on a global scale. The digital transformation of the Institute of Workplace and Facilities Management’s owned media brand Facilitate has raised the organisation’s profile beyond expectations while significantly reducing its carbon footprint.

It is a stellar example of how a digital transition driven by deep understanding of the audience’s needs can future fit a professional body’s content strategy. At the same time opening commercial opportunities for valuable new revenue streams.

Institution of Gas Engineers & Managers – A new transformational platform for IGEM

In January 2023 the Institution of Gas Engineers & Managers (IGEM) launched a new website and members’ platform on the all-in-one association management system ReadyMembership. It has transformed the way that members join online, access professional development and other association benefits. This has resulted in a rapidly growing membership.

Website performance has greatly improved and online sales of technical standards increased. The team are seeing significant time and effort saved on the administration of events – letting them deliver more events and increased bookings. Their membership team loves the platform and how easy it is to manage tasks.

IGEM’s new unified platform has streamlined processes and modernised operations. Having all teams on one platform means that the whole organisation can get a single view of their members and access the same tools wherever they are based. ReadyMembership has brought teams together around delivering their vision of giving the best service to gas industry professionals around the world.

The Institute of the Motor Industry – The IMI’s 3D Project

In 2014 the IMI merged with its sister company IMI Awards, which, at the time, was the awarding body for the automotive sector offering qualifications and skills-based solutions through a network of training providers.

As the professional body for individuals within the automotive community, the IMI wanted to embrace the opportunity to stay true to its mission to provide members with the skills and professional recognition to achieve their career ambitions. It recognised to do this better, it had to merge with IMI Awards to extend its membership reach to the thousands of individuals engaged on an educational programme and provide them with the professional recognition and support that members of the IMI received.

This resulted in the IMI having an established and relatively complex portfolio of applications, physical kit and hosting solutions all designed to carry out specific tasks which were not designed to create great member experiences consistently.