Newsletter, Magazine, Information or Educational publication – this category covers any frequency / circulation and can include publications that serve either your membership or a wider audience.
Publishing
Best Blog, Podcast or Video
Cadent & Think: We Are Able
The We Are Able campaign was launched in 2023 to raise awareness of support services and to change perceptions around vulnerability.
Combining informative articles and guides from trusted campaign partners with resources, the campaign home is a comprehensive hub that provides practical advice conveniently in one place to help people in vulnerable situations live independently at home.
But a stand-out part of the campaign that ties everything together while also humanising the campaign message is the emotive case study videos. With 12 videos embedded within the hub, We Are Able case studies have brought to life stories from a variety of people throughout the UK. Whether it’s a man with agoraphobia supported at home by the Royal Voluntary Service or a young woman with spina bifida working with charity Mintridge to educate and inspire young people, We Are Able unearths the stories of the organisations working behind the scenes to enable people to stay safe and independent at home.
Chartered Institute of Procurement & Supply – CIPS Futures Podcast
Replacing a lacklustre audio on demand series, CIPS Futures is a monthly podcast series that aims to be relatable, global and inspirational. We feature a diverse mix of voices, perspectives and organisations, with guests going on to speak at the Futures Conference and being interviewed for the newsletter.
Crucially, the podcast retains a global appeal. Previous CIPS podcasts were criticised for being too UK-centric and didn’t reflect its global membership (60,000 strong in over 150 countries). As a result, we appointed Emma Scott and Sam Achampong as the hosts who are not only well-known members of the CIPS team but are based in the UK and MENA respectively. So far, we have hosted guests from the UK, Europe and Australia, with future guests lined up from the UAE and South Africa. This has translated with our listener base (currently 38% from the UK and 62% from the RoW).
Within six months, we have increased downloads by more than 200%, surpassed 3,000 downloads and even generated a profit!
Elevated and Brewer Pratt Solutions – Association Transformation
Launched in July 2020, the Association Transformation podcast was conceived as a direct response to the membership sector’s need for information, dialogue, guidance, and support during an unprecedented period of disruption and uncertainty. Recognising the inherently global nature of the membership sector, the podcast is a transatlantic conversation between co-hosts Elisa Pratt (CEO of Brewer Pratt Solutions) and Andrew Chamberlain (MD at Elevated) and is intended to advance the impact and evolution of non-profit organisations. We always seek diversity of thought and new examples of innovation in action; and across five seasons we have hosted 90+ association specialists from a dozen countries across 100+ recordings, taking a deep dive into the current issues, emerging trends, leadership challenges, and business opportunities facing the international association community. Irrespective of subject matter, we always aim to share practical ideas, knowledge, and support for the long-term benefit of association chief executives, c-suite nonprofit professionals, and volunteer leaders. Our conversations cover a diverse compilation of subjects relevant to association leaders across the globe, ranging from mental health and wellbeing, the climate crisis, and DEI to membership recruitment and retention, financial strategy, and governance practice.
Faculty of Pharmaceutical Medicine – Careers in Pharmaceutical Medicine series
In early 2023 an exciting synergy emerged during a series of meetings between staff at the Faculty of Pharmaceutical Medicine (FPM) and the FPM Careers in Pharmaceutical Medicine working group. Members of the group, comprising volunteers from the 1600-strong membership of FPM, spoke about how they were receiving common queries asking how to embark on a career in pharmaceutical medicine, and how to negotiate the early stages of a career. They spoke about how there was a lack of easily-digested online resources that they could direct these queries to and that they would often copy-paste the same information by way of response. This set off a spark in the FPM comms team, a digitally-oriented group who could scarcely believe what they were being handed on a plate… a demonstrable trend of common queries?
TICK; a group of subject area experts who could provide trusted information addressing those queries?
TICK; in-house expertise in video production? HOLD OUR CLAPPER BOARD!
Institute of Biomedical Science – Become a biomedical scientist
Navigating biomedical scientist registration is notoriously complex. Our TikTok-inspired explainer videos transformed this maze into a clear and engaging path, designed to attract the next generation of biomedical scientists.
With a complex registration process, we saw a need to cut through the confusion and ignite excitement, especially among younger audiences. We knew traditional materials wouldn’t cut it. That’s where our marketing team’s creativity and understanding of our target audience came into play. We needed to speak their language, create an engaging experience, and deliver the information in a way that felt personalised and direct.
Institution of Engineering and Technology – E+T: Deconstructed video series
E+T is the owned media brand of the Institution of Engineering and Technology (IET). Its ‘Deconstructed’ series of videos delve deep into the world’s modern engineering feats. Released quarterly, the videos draw on high-quality, impactful b-roll footage to reveal the size, scale, complexities and general wow-factor of some of the world’s biggest and most intriguing engineering projects. With topics chosen to align with the IET’s key strategy themes of sustainability and creating a digital future.
The videos are high-energy and fast-paced, making extensive use of the statistics behind the big projects underway around the world. A format that is markedly different to those produced by IET.tv, which tend to be factual and explain a technical topic to readers.
Institution of Occupational Safety and Health – IOSH magazine explainer video series
The Institution of Occupational Safety and Health (IOSH) champions, advises and trains health and safety professionals in around 130 countries. Influencing and helping to change the way organisations look after their people at work.
Its overarching objective is to create a world where work is safe and healthy for every working person, every day. And over the past year the Institution has been harnessing the growing trend to use video to enhance workplace safety. Creating a series of compelling ‘explainer’ videos under its owned media brand IOSH magazine.
National Trust for Scotland – Love Scotland
Love Scotland podcast exemplifies effective audience engagement by using audio storytelling to introduce listeners to Scotland’s rich cultural heritage and encourage visits to National Trust for Scotland properties.
Each episode is designed to surprise, entertain, and enlighten, featuring unique stories such as the global impact of “Auld Lang Syne,” the mysteries surrounding Robert Burns’ death, and the artistic contributions of Margaret Macdonald Mackintosh. Other episodes explore winter wildlife at St Abb’s Head, the Lorimer family’s restoration of Kellie Castle, and the tragic history of the
Sharp family at Hill of Tarvit mansion.
Presented by award-winning journalist Jackie Bird, a core element of Love Scotland is the fact that we record on location, with Jackie visiting the properties and locations that are home to these stories. This not only adds a sense of verité to the audio but inspires listeners to get out and visit too. As the podcast for National Trust for Scotland we want listeners to learn the stories of Scotland but also to experience it for themselves.
Love Scotland demonstrates successful storytelling, deep engagement, and audience growth.
Best Association Newsletter or Magazine (Online or Print)
Association of Personal Injury Lawyers – PI Focus
PI Focus is unique as it is entirely dedicated to content for professionals working in the personal injury sector. A key benefit of APIL membership, PI Focus is an essential read for any lawyer practising in PI law in the UK. It is also read by expert witnesses, medical and other professionals, and is available to non-members on subscription. The content is interesting and accessible for anyone.
PI Focus is a high-quality product which readers regard highly. The feedback from APIL members speaks for itself. In a survey 94% rated the design and layout of the magazine as good or outstanding, and 94% rated the quality of the magazine’s content as good or outstanding.
Here’s what some of the PI Focus reader had to say:
“Vibrant and colourful and eye catching. It makes me want to pick it up and read it”, “Modern, readable, much practical advice, and nicely produced”, “Relevant and well written”. “A useful way of keeping up to date with changes within the PI arena”.
British Mensa – IQ
In a world that often prioritizes emotional intelligence and superficiality, Mensa’s IQ magazine stands out. It celebrates the unique perspectives and accomplishments of Mensa’s members and is a vital counterpoint to a society that sometimes undervalues intellectual prowess.
IQ caters to a wide range of interests. It delves into scientific breakthroughs, dissects complex societal issues, and explores art and culture – all with the goal of stimulating intellectual curiosity and inspiration. The magazine boasts exclusive interviews with high-IQ celebrities, offering readers a glimpse into the minds of some of the world’s most brilliant individuals. Interviews with Brian Cox, Victoria Cohen Mitchell, Anil Seth, and Dave Gorman are just a few examples. This focus on intellectual firepower has resonated with members, with those rating the magazine as excellent soaring by 38%.
Chartered Institute of Personnel and Development – People Management
People Management, the media brand of the CIPD, undertook a radical transformation to reinvent its print product as a quarterly and dramatically extend the reach and influence of its digital channels. Working closely with their client, the Wonderly team researched the audience, their challenges and their preferences in depth, building a compelling case for change which translated into a brand new editorial model.
An overhauled website was populated with a range of topics and types of article that resonated with the audience and were designed to encourage repeat visits. The news agenda was closely aligned to broader brand values. And in print, People Management was redesigned around the concept of accessible long-form journalism, taking fundamental topics that resonated across the profession and telling them with flair and journalistic rigour – from ‘wokeness’ at work to the use of AI in recruitment.
In 2023, PM broke the 2 million-user mark for the first time ever, with average monthly user numbers up 50% year on year. And a CIPD survey in late 2023 found overall impressions of the print magazine had actually risen despite the reduction in frequency – a spectacular result that sets the brand up for the future with confidence.
Chartered Institute of Trade Mark Attorneys – CITMA Review
Great magazines are informative, accessible, and innovatively designed – and the CITMA Review excels in all three.
CITMA represents the interests of over 1,800 trade mark and design professionals, fighting to bring recognition to the work they do. Our community of members includes fully qualified trade mark attorneys; those in training and support roles, and barristers and solicitors with a trade mark or design interest working around the world.
We feed our members’ enthusiasm for the profession through regular conferences and events, professional development courses, newsletters, social media debates and, of course, our CITMA Review member magazine.
Institute of Marine Engineering, Science and Technology – Marine Professional
The Institute of Marine Engineering, Science and Technology is the global home of 12,000 marine professionals spanning 120 countries with 50 branches.
Published four times a year and rated the top member benefit every year, Marine Professional (MP) is a contemporary, unapologetic, debate-initiating read. The aim is to amplify the membership’s global voices, reflect the challenges they face, and tackle emerging trends.
Last year saw an evolutionary rather than revolutionary redesign of MP. Survey results informed it, and the publication was restructured to reflect the sentiment of the membership. The pace was improved, and sections were clearer.
To accompany the magazine, we have a page-turner version too. Next step is to create a more immersive, personalised online experience.
We have also taken the most popular magazine sections and reshaped them into a weekly newsletter programme, which includes the Troublespot series to cover even more of the lessons learned.
We’re developing this series even further to support the commercial endeavours by launching a related sponsored webinar programme.
Over 85% of members voted it ‘highly valued’ with 78% (75% previously) saying the same of newsletters. ‘It’s perfect’ and ‘an excellent publication’ are just two of the valued comments from members.
Law Society of Scotland – Journal
We are the Law Society of Scotland, the independent professional body for over 13,000 solicitors.
2024 has seen a new dawn in the Society’s 75-year history. After 67 years of a printed publication, we made the bold step to transition to a weekly newsletter, supported by our website-hosted content hub.
Containing six new content pieces, along with sponsored content and banner ads, the newsletter is the primary driver of members to the Journal hub, and although the hub isn’t where we want it to be (we’re relaunching soon), the newsletter remains pivotal in our member communication.
Our statistics for our first send were really positive – 50% open rate and 16% CTOR, and over 2,000 forwards.
We have retained the black letter law updates and analysis; haven’t rivalled competitors’ daily news emails, but are exposing the challenges members face, providing the analysis behind news headlines, and garnering the opinions of influential voices.
Our database has increased since launch in January, and the newsletter is forwarded to over 1,000 additional inboxes every time. When all solicitors in Scotland are required to be a member of the Society to practise, that’s over 96% of the membership receiving the newsletter each week.
Royal Town Planning Institute – The Planner
The Royal Town Planning Institute has 27,000 members. These professionals are directly engaged with the most widely-debated social issues in the UK (and beyond) today: housing, environment, public health, transport, climate change, green space, devolution, ageing populations, inequality – the list goes on.
This is a high-profile profession that is a major instrument for the delivery of social policy, locally and nationally.
And so RTPI members require a magazine that is wide-ranging and politically astute. They also need a magazine that understands the significance of planning to society and is supportive of a profession that is often in the firing line.
The Planner has been delivering this since its launch in 2013. In late 2022, we conducted a major redesign that saw us shift from a monthly to bi-monthly printed publication while upping the digital content and improving The Planner’s social media presence.
The first edition of the ‘new’ bimonthly Planner was published in late September 2022. 18 months on we’re experiencing stirrings of success. With an election looming and the UK stricken by multiple crises, planning has become ever more prominent – and contested – in the national conversation.
The Payments Association – Payments Intelligence
Payments Intelligence has become an essential component of our members’ professional lives, renowned for its in-depth analysis and tailored content. It excels in delivering exceptional value, evidenced by superior engagement metrics and high levels of executive readership. Its role in advancing the industry’s discourse, supported by strategic partnerships with data providers and regulatory bodies, makes it a top contender for this award.
The Royal Institution of Chartered Surveyors – Modus
Modus is the global publication of the Royal Institution of Chartered Surveyors (RICS), for those working in the built environment. It is the trusted source of news, opinion and insight for those shaping our urban spaces, no matter where in the world they are.
Where other sites use data simply to measure the success of their articles, Modus uses it to understand its audiences and their motivations. Modus mines multiple data sources to gain a deeper knowledge of what drives readers to come to the site (visits), what keeps them there (dwell time), what drives them to return (re-entry points), and what motivates them to explore more (search data).
Upon examining this data at the beginning of 2023, the team behind Modus saw engagement with content had plateaued and took action by deploying a bold new member engagement strategy: Fewer-Bigger-Brighter, a data-driven and member-centred strategy designed to engage the heartland Modus readership while also attracting new readers through compelling storytelling across a variety of formats.
Best Magazine Launch or Re-Launch
Association of Anaesthetists – Anaesthesia News
Anaesthesia News has been a member benefit of the Association of Anaesthetists for over 35 years. With over 10,000 members, our mission is to safeguard patients by educating, supporting, and inspiring every anaesthetist throughout their career. The magazine serves to provide members with news and updates, whilst raising awareness of the many activities and events that the Association holds each year.
In May 2024, we relaunched the magazine with a full redesign, interactive links, structured table of contents and new articles to appeal across the membership. Before, we struggled to fill even 30 pages of content each issue, but through commissioning and awareness-raising efforts, we are now oversubscribed, at maximum 64-page capacity each issue. Within 3 weeks of launching, we achieved 57% more views online than in the previous 3 months. We are a small team of 3 people who also have other job responsibilities alongside creating the magazine each issue. We are not supported by any agencies, and all sales, design, editing and commissioning are done by the 3 of us in-house. We are independent and can represent the views of our members and I am so proud of our achievements; I hope you feel the same way too.
Association of Optometrists – Optometry Today
The FT. Women’s Health. Esquire. Cyclist.
What do these newsstand staples have in common?
In some way they all inspired the work of the OT editorial team and the Think design team when it came to crafting the new look Optometry Today.
Optometry Today is a publication that has always worked had to maintain relevance with its community.
Optometry is a people profession. It is made up of highly skilled, diligent, caring people, who provide the people of the world with the support, care, and medical advice they need to manage their eyesight issues.
In a world where AI is replacing humans at an alarming rate, OT celebrates the AOP community by filling the pages of Optometry Today with their stories, their experiences, and lots of high-quality photography.
The AOP is dedicated to giving optometrists the best possible representation. Whether it’s providing them with CPD, lobbying government, or running events to keep everybody connected, the OT editorial team wanted to celebrate their members who are making a real difference to peoples lives and experiences.
Optometry Today is that celebration.
British Mensa – IQ
In a world that often prioritizes emotional intelligence and superficiality, Mensa’s IQ magazine stands out. It celebrates the unique perspectives and accomplishments of Mensa’s members and is a vital counterpoint to a society that sometimes undervalues intellectual prowess.
IQ caters to a wide range of interests. It delves into scientific breakthroughs, dissects complex societal issues, and explores art and culture – all with the goal of stimulating intellectual curiosity and inspiration. The magazine boasts exclusive interviews with high-IQ celebrities, offering readers a glimpse into the minds of some of the world’s most brilliant individuals. Interviews with Brian Cox, Victoria Cohen Mitchell, Anil Seth, and Dave Gorman are just a few examples. This focus on intellectual firepower has resonated with members, with those rating the magazine as excellent soaring by 38%.
Chartered Institute of Personnel and Development – People Management
People Management, the media brand of the CIPD, undertook a radical transformation to reinvent its print product as a quarterly and dramatically extend the reach and influence of its digital channels. Working closely with their client, the Wonderly team researched the audience, their challenges and their preferences in depth, building a compelling case for change which translated into a brand new editorial model.
An overhauled website was populated with a range of topics and types of article that resonated with the audience and were designed to encourage repeat visits. The news agenda was closely aligned to broader brand values. And in print, People Management was redesigned around the concept of accessible long-form journalism, taking fundamental topics that resonated across the profession and telling them with flair and journalistic rigour – from ‘wokeness’ at work to the use of AI in recruitment.
In 2023, PM broke the 2 million-user mark for the first time ever, with average monthly user numbers up 50% year on year. And a CIPD survey in late 2023 found overall impressions of the print magazine had actually risen despite the reduction in frequency – a spectacular result that sets the brand up for the future with confidence.
Institution of Engineering and Technology – E+T magazine
Twelve months ago, Engineering & Technology magazine was produced by an Institution of Engineering and Technology in-house team. While the title was relatively well-respected among our 156,000 members, the format and design had become jaded. More importantly, the magazine was not performing as well as it could when it came to communicating the values of the Institution.
So following a tender process, we moved the title to Redactive.
Reactive’s solution was clear: ‘To create the best engineering and technology magazine in the world, closely aligned to the aims and objectives of the IET.’ This would sit within a cutting-edge multimedia strategy (including a revamped website, podcasts, newsletters and video), putting the IET’s voice at the centre of engineering and technology discussion the world over.
The new multimedia strategy was focused on optimising every channel to do what it does best – including news becoming the remit of always-on digital channels. This gave the magazine the freedom to become a flagship member benefit designed to help every member learn, grow and advance their career – through a far more deep-dive, analytical bi-monthly journal delivering the depth and detail to serve every member’s need.
Law Society of Scotland – Journal
We are the Law Society of Scotland, the independent professional body for over 13,000 solicitors.
2024 has seen a new dawn in the Society’s 75-year history. After 67 years of a printed publication, we made the bold step to transition to a weekly newsletter, supported by our website-hosted content hub.
Containing six new content pieces, along with sponsored content and banner ads, the newsletter is the primary driver of members to the Journal hub, and although the hub isn’t where we want it to be (we’re relaunching soon), the newsletter remains pivotal in our member communication.
Our statistics for our first send were really positive – 50% open rate and 16% CTOR, and over 2,000 forwards.
We have retained the black letter law updates and analysis; haven’t rivalled competitors’ daily news emails, but are exposing the challenges members face, providing the analysis behind news headlines, and garnering the opinions of influential voices.
Our database has increased since launch in January, and the newsletter is forwarded to over 1,000 additional inboxes every time. When all solicitors in Scotland are required to be a member of the Society to practise, that’s over 96% of the membership receiving the newsletter each week.
Royal Town Planning Institute – The Planner
The Royal Town Planning Institute has 27,000 members. These professionals are directly engaged with the most widely-debated social issues in the UK (and beyond) today: housing, environment, public health, transport, climate change, green space, devolution, ageing populations, inequality – the list goes on.
This is a high-profile profession that is a major instrument for the delivery of social policy, locally and nationally.
And so RTPI members require a magazine that is wide-ranging and politically astute. They also need a magazine that understands the significance of planning to society and is supportive of a profession that is often in the firing line.
The Planner has been delivering this since its launch in 2013. In late 2022, we conducted a major redesign that saw us shift from a monthly to bi-monthly printed publication while upping the digital content and improving The Planner’s social media presence.
The first edition of the ‘new’ bimonthly Planner was published in late September 2022. 18 months on we’re experiencing stirrings of success. With an election looming and the UK stricken by multiple crises, planning has become ever more prominent – and contested – in the national conversation.
The Chartered Institute of Payroll Professionals – Professional
The Chartered Institute of Payroll Professionals (CIPP) is focused on enhancing the visibility of the payroll industry in the UK and internationally. Launched in October 1994, the CIPP (then IBPM) launched its membership magazine, ‘PAYadvice’, which evolved into ‘Payroll Professional’ in 2009 and ‘Professional’ in 2014. The magazine, a member-only benefit published ten times a year, offers content on legislation, HR, and payroll topics. The CIPP conducts an annual Market Insight Survey (MIS) to ensure the magazine meets members’ needs, with 97% of respondents in 2024 finding it relevant to their roles.
The magazine features contributions from industry experts and members, maintaining a consistent format with technical content and thought leadership pieces. It addresses government-induced changes in the industry, helping members stay compliant. Despite trends towards digital-only publications, CIPP continues to offer printed versions due to member preference, while also providing an online issue with exclusive content and videos. The CIPP is committed to reducing its environmental footprint and aims to achieve Net Zero by 2035. The magazine’s visibility has grown significantly, with increased engagement on social media and a rise in both online and print circulation.
BEST BLOG PODCAST OR VIDEO
Association of Personal Injury Lawyers – Rebuilding Shattered Lives: Victoria’s Story
The Rebuilding Shattered Lives campaign aims to put injured people at the heart of policymaking. In our short film, Victoria Lebrec shares her story of how the law helped her to get her life back on track after it was changed forever. She was just a normal 24-year old, living in London and loving life until one day she was left fighting for her life on the side of the road.
Institution of Occupational Safety and Health – IOSH magazine video series
In the period these awards cover a series of six IOSH magazine ‘explainer’ videos have been created to tackle the most timely and urgent challenges the OSH profession is facing right now. From hard-hitting issues such as the use of alcohol and drugs at work. To the need for softer skills development, such as how to build trust among colleagues.
To echo IOSH’s mission to promote safety, health and wellbeing in the world of work, key to their success has been the creation of a ‘motion language’ that conveys the brand’s compassionate, knowledgeable and skill-based content.
Each video has been inspired by and complements a main feature from the pages of IOSH magazine. Extending its messaging and action points into the digital realm and pushed out to the wider world via the publication’s eNewsletter and social media.
Together they provide a powerful oeuvre that sits on the IOSH magazine YouTube channel. United by the overarching goals stated above, but individually crafted to convey the topic under scrutiny most effectively.
National Trust for Scotland – Love Scotland
Looking after swathes of natural wilderness, captivating castles, coastlines, country parks and historic buildings is a big job, but it’s what The National Trust for Scotland does every day. The Trust is Scotland’s biggest membership organisation, and its priority is to maintain Scotland’s beautiful heritage.
The podcast, Love Scotland, has been running since 2020, starting as a way of bringing Trust sites to life during lockdown. As the world moved on, we wanted to evolve it into an enduring asset for our charity, to reach new audiences and engage potential Trust supporters across the globe.
After a successful relaunch and a rejig of both the brand and format, the podcast has seen a huge increase in downloads and listeners year on year. It’s most successful episode to date garnered over 11,000 downloads alone, and in August 2022, we were proud to see Love Scotland deservedly win The Times Podcast of the Week!
We’ve recorded everywhere from the smugglers’ caves of the Ayrshire coast to Glencoe, in the Highlands. The strength of the podcast certainly lies in Jackie’s genuine fascination and passion; but of course, it also lies in the National Trust for Scotland’s dedicated people.
Nautilus International – Off course: A sideways look at life at sea
Off course: a sideways look at life at sea is a bold and engaging entry into the podcasting space from maritime trade union Nautilus International, educating a new audience by exploring captivating stories from across the industry – from captains on deck, to campaigners on land and even those captured by pirates.
The Royal College of Psychiatrists – Choose Psychiatry 2022
The Royal College of Psychiatrists (RCPsych) had two clear aims for this video, which would form the central hero piece of their ‘Choose Psychiatry’ campaign:
1 To promote a career in psychiatry to medical students and foundation doctors
2 To encourage trainees who are taking a break to come back to psychiatry
A recruitment video for an entire profession, where should we focus?!
To meet this challenge we agreed that our best strategy would be to feature four practising psychiatrists as authentic, micro case studies, telling their story as succinctly as humanly possible.
‘Helping people’ and ‘changing lives’ are key drivers for doctors to choose psychiatry, and so we also included the patient’s voice through 3 dramatised stories.
For the role of a refugee patient suffering with PTSD, we cast a real refugee actor, working with the charity ‘Compass Collective’, who help young refugees build resilience and integrate into the UK through the arts. “In terms of the reach of the materials – on the website and on social media, it was the most successful campaign on record.” RCPsych Director of Strategic Communications. Organic social media posts featuring all collateral and cuts from the video reached 246,000 people.
BEST ASSOCIATION NEWSLETTER OR MAGAZINE (Circulation up to 6000)
Liquid Gas UK – Source Magazine
Source Magazine is a bi-annual printed and digital industry magazine, full of news and views from the renewable liquid gas industry in the UK.
The magazine takes a technical, complex and at times intense subject matter and transforms it into a highly readable, content rich, colourful magazine, full of personality. Despite covering detailed European laws, complex safety regulations and an ever-changing policy landscape, Source avoids too much industry terminology and drives to be accessible to anyone who picks up a copy, not just those in the know.
Initially launched in 2018, it has grown to be a trusted and well-known publication designed to keep those interested in renewable liquid gas energy up-to-date and informed, as well as giving members an opportunity to promote and showcase their own products. It also attracts advertisers and contributors form outside of our industry.
National Hair & Beauty Federation – salonfocus
Established in 1942, the NHBF helps Members to run successful and profitable hair and beauty businesses, evolving its support to match the fast-changing needs of a highly creative industry. We use research and data effectively to present the issues and requests of the industry to Government in terms that it understands and continue to challenge and inform we the way that Government perceives and engages with the sector. We are recognised by our trade media as the authoritative voice of the industry proving a conduit between Government and business professionals. As hair & beauty businesses navigate the post-pandemic energy and economic crises the NHBF has looked to celebrate innovation within its ranks and invested to develop new services to support its Members.
Railway Industry Association – The Railway Industry magazine
The Railway Industry Magazine is RIA’s official member magazine, providing news from the UK rail supply community, spotlighting the challenges the supply sector is facing and raising awareness of the excellent work going on in the supply sector The purpose of the magazine is to provide a one-stop-shop with up-to-date knowledge from industry experts, high profile politicians, and RIA Directors all in one place Our magazine gives a platform to the voices underrepresented in the rail industry We have had contributions from Fi Westcough, winner of the RIA Future Leader Award, Women in Rail Chair Christine Fernandes, and the leading female CEOs of HS1 and East West Rail RIA also wanted to ensure those of a BAME background are represented in our magazine and Anit Chandarana, Great British Rail Transition Team Lead Director, featured on the front cover of our Summer 2022 edition A key success of our magazine is the contributions from politicians For example, current Rail & HS2 Minister and then Transport Select Committee Chair Huw Merriman, Shadow Rail Minister, Tan Dhesi, and Jenny Gilruth MSP, Scottish Transport Minister These interviews are a valued part of our magazine, providing an insight into senior politicians’ thinking about the future.
SELECT – cabletalk
The entry from SELECT this year,
Was designed to make it very clear,
How much literary dedication,
Goes into our cabletalk publication,
Showing the thought and expertise,
(Not to mention downright cheese),
That brings to life each packed edition,
As we help the modern electrician,
Keep their business up to the mark,
And ensure they stay the brightest spark.
The Manufacturing Technologies Association – The Friday Brief
The MTA’s Friday Brief Newsletter is a household name within the association and our community; running weekly for the last 15 years it is our highest rated means of communication with our members.
It is how we introduce new members and new staff, celebrate achievements and announce changes, it is where we launch research and record statistics as well as advertise our events. The Friday Brief is not just a newsletter but the central record of our community, demonstrating to our member’s how we are working on their behalf and how they can participate to get the most out of their membership.
The Scaffolding Association – Access Point
The Scaffolding Association is the largest active membership trade association in the access and scaffolding sector within the construction industry. With over 600 members, the Association established AccessPoint magazine as a crucial component of our marketing and communications strategy.
As an Association we are deeply proud of how far AccessPoint has come since its inception. We feel that AccessPoint warrants recognition not only because it was the first printed magazine to serve the UK access and scaffolding sector, but because it has become a significant piece of marketing collateral to help the Association engage with its members and the wider supply chain on a more effective and regular basis. The magazine has also helped raise the profile of the sector through its content and focus on best practice, excellence and professionalism
BEST ASSOCIATION NEWSLETTER OR MAGAZINE (Circulation over 25000)
Association of Chartered Certified Accountants – Accounting and Business magazine
AB magazine is consistently voted number one benefit of membership by ACCA members Despite only launching online in 2020, engagement reached over 272,000 users in 2022. AB plays a vital role in fostering a strong sense of community among our members. It serves as a platform for professionals to share insights and ideas, and address common challenges. Our content encourages networking, collaboration and professional development, which strengthens ACCA’s profile and that of the profession as a whole We publish seven regional editions to serve our members’ diverse interests and needs, providing insights on emerging trends, practical advice on hot topics and showcasing members in varied roles, while offering opportunities to earn CPD Our coverage is not limited to the written word – we run videos, podcasts and webinars to reflect the many ways our members like to consume content. Our focus on high design means we offer a blend of captivating imagery, bespoke photography and visually appealing layouts that not only enhance the reading experience but also reinforce our brand identity. Recognition of AB’s excellence would not be a testament to the dedication of our team and affirmation of the value the magazine brings to members and the wider profession.
Chartered Institute of Taxation & Association of Taxation Technicians – Tax Adviser
The CIOT and ATT are delighted to put forward Tax Adviser, the members magazine, for Best Association Newsletter/Magazine The Tax Adviser team work tirelessly to ensure that the news, insights, updates and stories are the most relevant for the tax profession.
We publish ten issues of Tax Adviser a year Print copies are distributed to over 27,000 members of the Chartered Institute of Taxation (CIOT) and Association of Tax Technicians (ATT), and its website is at taxadvisermagazine com. There is also a monthly Tax Adviser enewsletter and a new Tax Adviser podcast series Our readers are drawn from right across the tax profession, working at every level from tax technicians and sole practitioners to partners and directors of the major tax firms in the UK.
Our ambition is to provide our readers, whatever their role, with stimulating, constructive, entertaining and interesting content from across the world of tax, and to keep them fully informed about the activities of CIOT and ATT. In a taxing world, we aim to provide our members with the best service that we can.
Institution of Occupational Safety and Health – IOSH magazine
IOSH magazine is the official publication for the 48,000 global members of the Institution of Occupational Safety and Health (IOSH), the Chartered membership organisation for occupational safety and health (OSH) professionals. Its vision, which is reflected in the magazine, is simple: a safe and healthy world of work.
The publication aims to provide advice for those working in small- and medium-sized organisations, global conglomerates and consultants, resonating with members regardless of location or business sector. It seeks to be the principal channel for sharing insights and innovations, inspiring OSH professionals to become an influential force for good while enhancing their skills and knowledge.
For IOSH, 2022 was dominated by the development of its new strategy, Activate 2028. This sets out the vision for the body over the next five years, based around the themes of building excellence, driving action, and putting people at the heart of social sustainability.
For IOSH magazine, the challenge was to reflect this new vision while ensuring the title retained the identity established when it was relaunched in 2019. It was the starting point for an editorial and design revamp across the content eco-system.
National Residential Landlords Association – Property
In Property the NRLA has created a magazine that both unifies members and stimulates engagement with the association.
The 68-page full colour magazine, which is published quarterly and sent to 77,000 landlords nationally and internationally, is member-focused, showcasing diverse, unique and inspirational landlord stories alongside the association’s campaigns and research work, legislation updates and practical tips and advice. This reflects the association’s position as ‘the home for landlords’.
The publication also includes long form, deep dive features on wider issues affecting the housing sector, offering thought leadership, unique and exclusive insight and analysis, as well as horizon-scanning by experts from within and outside the organisation.
Recent features include an International Women’s Day special, focussing on women in the property industry, a spotlight on the changing demographics within the private rented sector, with increasing numbers of older people looking to rent, as well as discussions with landlords who have adapted their properties in line with tenants’ religious or cultural beliefs.
Trustpilot reviews say it is a ‘brilliant magazine’ with ‘very helpful and informative articles’ and it has picked up a number of industry awards in the last 12 months, including Publication of the Year and Best Magazine titles.
Royal Town Planning Institute – The Planner
The Royal Town Planning Institute has more than 27,000 members in 88 countries. Its monthly magazine The Planner was launched by Redactive Media Group in 2013. The title has always been well received and is regarded as a key benefit of RTPI membership.
Delivered as a digital edition during the pandemic, The Planner played a pivotal role in helping members maintain connection with the RTPI. Nevertheless, economic and environmental realities – coupled with a design style nearing its tenth year – presented a strong case for overhauling both design and content.
Discussions resulted in The Planner moving to bi-monthly but with an increased pagination. At the same time, the title’s online operations were to be rebalanced with the print redesign project.
The impact was immediate, with readers taking to social media to express their thoughts. The magazine’s team has been blown away by some of the feedback from RTPI members, whether that’s in-person at industry events, in the numbers of people now wanting to write for the title, on social media or in reader testimonials.
Society and College of Radiographers – Synergy Digital
The Society of Radiographers successfully transitioned its member publication, Synergy, from print to fully interactive digital format in May 2023 in collaboration with publishers Haymarket. This was a major undertaking, involving the full reimaging and redesign of the publication with a new focus, new content and new multi-media format.
Printing and shipping over 30,000 copies of the magazine every month (i.e. over 10 million pages per year) was fundamentally at odds with the Society’s key commitment to sustainability and to reducing its environmental impact. Moreover, members demanded more from their membership body than a flat text-based output.
At the heart of the revamped Digital Synergy is an emphasis on the impact of radiography, and the innovation members bring into their practice to change healthcare. The new digital issues allow members to interact with the content in a variety of ways. For example, members can watch videos, listen to podcasts, and interact with dynamic data visualisation tools.
The success of the transition is a testament to the hard work and dedication of the teams at SoR and Haymarket Media Group. The new digital publication is a valuable resource for members and will continue to be for years to come.
The Country Land & Business Association – Land & Business
Land & Business magazine is the Country Land & Business Association’s flagship member-only monthly publication. Established in the 1950s as a bio-monthly journal to record the Association’s activities, the magazine remains the CLA’s most important communications channel, and it underpins the delivery of its corporate strategy and core mission.
It delivers guidance and advice on all aspects of running a rural business, highlights good practice approaches through member case study features, provides updates on the Association’s lobbying and campaigning work and reinforces the benefits of membership and how members can access them.
New content sections have been introduced to broaden opinion in the magazine and invite external discussion, offer a spotlight on a member’s business to share good practice, and provide detailed guides on technical topics important for running rural businesses.
The magazine is well-respected and valued by CLA members. A recent survey of members shows that:
• 95% consider the magazine to be a key benefit of their membership.
• 84% have used advice and tips given in the magazine.
• 86% say that Land & Business has improved their understanding of what the CLA is doing for them.
BEST ASSOCIATION NEWSLETTER OR MAGAZINE (Circulation 6000-25000)
Association for Project Management – Project
Project – the official journal of the Association for Project Management (APM) – is circulated quarterly for members only, and online for regularly updated news, blogs and content. Project covers the latest news, opinions and insights for those in the project community.
Project represents the ‘Voice of the project community’. It is committed to developing and promoting professionalism in project, programme and portfolio management.
Project has a circulation of around 25,000 APM members, although it passes hands beyond those who receive it. According to 2023 reader research carried out by APM, two-thirds of APM members aware of the print version read every single issue, with 29% reading all or most of the articles in detail. More than two-thirds of readers want to continue treading Project in print.
Most importantly, according to the APM Membership Survey 2022, access to Project became the most valued membership benefit for full members when it came to interacting with APM.
British Dietetic Association – Members Monthly
The British Dietetic Association (BDA) main ezine, Member’s Monthly, is sent out to nearly 11,000 members, in the middle of each month. The ezine is a summary of BDA and industry news from the previous month and gives an update on what is coming up.
In comparison to other not-for profit ezines it averages an extremely high open rate and click rate, which suggests the ezine is widely read and the content is relevant and useful for BDA members.
The team that produces the newsletter is always analysing and drilling down into the content and thinking of ways to provide BDA members with content that is timely, relevant and innovative. This includes looking at split testing to understand the most clicked-on content and replicating that in future ezines. The team also use personalisation to grab member’s attention.
Most recently the BDA member survey showed that 30 percent of members preferred ezines (reference 3) as a way to receive information from the BDA, so that is why the team are continually developing and understanding what specific content members want from the ezines, ensuring Member’s Monthly is a must-read.
Chartered Institute of Public Relations – CIPR Member Newsletter
The Chartered Institute of Public Relations (CIPR) has found success with its weekly e-newsletter by focusing on personalisation and engaging content. With 6,500 member subscribers ranging from students to experienced professionals, the newsletter aims to keep them engaged and informed about CIPR membership benefits.
By providing interesting and valuable content without using it as a sales tool, promoting continuing professional development (CPD), and showcasing member benefits, the e-newsletter has seen positive results. Each week, the newsletter covers topics aligned with CIPR’s strategic pillars, including practice development, community building, lifelong learning, and advocacy for PR professionals.
The results are impressive, with a 40% open rate (higher than the sector average 21%) and a 3.1% click-through rate. In a recent survey, 78% of respondents found the email interesting and/or useful, a great result considering the audience is professional communicators. With 289,172 emails sent in 2022, the newsletter had a low unsubscribe rate of 0.02%, with only 72 unsubscribe requests.
Overall, the CIPR’s e-newsletter has effectively engaged its members through personalised and useful content which promotes the valuable work of the institute, and achieving high open and click-through rates while maintaining a low unsubscribe rate.
Middle East Solar Industry Association – Solar Outlook Report 2023
The Solar Outlook Report, published by the Middle East Solar Industry Association (MESIA), is widely recognized as a reliable source of information and analysis for the MENA region’s solar industry. It plays a vital role in addressing the knowledge gap by delivering up-to-date market insights to market players, industry professionals and researchers.
The report is available in two formats, the comprehensive Solar Outlook Report, offered in both print and online versions, provides a comprehensive overview of industry trends, latest projects, and market opportunities. Additionally, the virtual Mid-Year Solar Review released in the middle of the year exclusively for members for a specific period of time.
A distinguishing feature of the report is it makes complex concepts and detailed analysis of selected topics and countries more accessible.
The primary objectives of the report are to serve as a knowledge hub, providing actionable information that fosters stakeholder dialogue and drives the growth of the MENA solar sector. MESIA members derive numerous benefits, including enhanced exposure and access to market information.
What sets the report apart is its strive to bridge the gap between technical information and a wider audience, emphasizing accessibility and ensuring that valuable insights reach a broader spectrum of stakeholders.
National Association of Commercial Finance Brokers – NACFB Morning Briefing
A key aim of the National Association of Commercial Finance Brokers (NACFB) is to keep commercial finance professionals up to date with news, issues and developments relating to the trade body, the industry, UK business and the wider economy. The Morning Briefing email does just that. Offering a wide variety of news, the Morning Briefing is a platform for both NACFB Patron lenders and NACFB Member brokers to keep abreast of Association updates, new products and services, recent deals, new hires, lending conditions, regulations, lobbying, research findings, company results and the UK economy. The Morning Briefing, delivered in a concise and accessible format, drives forward our key aim to facilitate engagement between brokers and lenders. Our email newsletter aims to be the first email that subscribers see in their inbox each day, helping readers to start the day informed of industry developments and underlining the pivotal role the NACFB plays in providing vital information.
Propertymark – Property Professional
Your home is your castle. When it comes to selling, renting, or buying a new one, you want to ensure you’re in the best possible hands. That’s where Propertymark comes in.
Launched in February 2017 – following the combination of ARLA, NAEA, NAVA, ICBA and APIP into one powerful brand – Propertymark is the leading membership body for the property sector. To help our members reach their potential, we produce ‘Property Professional’ magazine, which around 15,000 members read. However, we didn’t think Property Professional was delivering on this, so we decided it was time for a change.
By implementing a new look, realigning with our company’s key strategy pillars, and listening to our members, we transformed Property Professional into a magazine that our members love. Now, we know Property Professional is really hitting the (property) mark.
The Chartered Institute of Payroll Professionals – Professional in Payroll, Pensions and Reward
‘Professional in Payroll, Pensions and Reward’ is the CIPP’s member magazine and our aim is to educate payroll, pensions, and reward professionals by keeping them updated on the ever-changing nature of the industry and challenge their thinking.
We publish 10 printed issues a year to associate members and above, and an online version is also available providing additional content.
The CIPD – Work
Work. magazine was launched in 2014 as a quarterly print publication, produced on behalf of the Chartered Institute of Personnel and Development (CIPD) exclusively for its senior fellows, but with an editorial approach that bestows an even greater sense of prestige through being clearly relevant and appealing to a wider group of business decision-makers. Since then it has established itself as the very pinnacle of high-end, design-led B2B publishing, often referenced by others in the publishing community for its uncompromisingly high production values and distinctive, thought-provoking use of visual art.
The popular narrative is that our shortening attention spans and desire for instant gratification mean only bite-size content truly engages audiences. But as Work. magazine has proved time and again, business audiences are more than happy to delve deep into a topic if they can see what’s in it for them. Over the last year and a half, the magazine has undergone a conscious, subtle shift to borrow the ethos of The Atlantic and The New Yorker in approaching editorial storytelling (such as our coverage of the Horizon scandal), adapting it for the needs of an audience hungry to understand the story behind the story.
BEST ASSOCIATION DIGITAL TRANSFORMATION
African Travel and Tourism Association – A transformational membership platform for ATTA
The African Travel and Tourism Association (ATTA) serves and supports over 620 organisations around the world involved in providing & promoting travel across Africa.
In late 2021, ATTA’s website and poorly integrated software needed replacing urgently. They required a future-proof platform that would let members easily manage their public profile and share resources with over 5000 contacts. ATTA also needed a single view of their global membership data to deliver targeted, personalised content and drive growth.
The solution was ReadyMembership – a unified association management system from Pixl8 Group. Launched in November 2022, ATTA’s new website has transformed the way members access, manage and share information, optimised their operations and delivered a single view of data – providing a platform that will grow the association and deliver its mission of championing travel to Africa.
Institute of Translation and Interpreting – New website, directory and membership platform for ITI
ITI is the only UK-based independent professional membership association for practising translators, interpreters and all those involved in the language services sector. Founded in 1986 it has over 3,000 members, both in the UK and internationally.
It had been using the same platform for 15 years, which had come to the end of its life and was no longer being supported. The functionality of the website and members directory didn’t meet requirements and needed urgently replacing. The ITI turned to an all-in-one association management system ReadyMembership that combines CRM, website, subscriptions, event management, email and much more.
Their members now have the self-service tools to manage their directory listings, where search functionality has been greatly improved. Staff are saving time thanks to reduced phone enquiries and usage of the Find a Professional search directory has substantially increased. This is a digital transformation that has translated into a global success story.
Institute of Workplace and Facilities Management – Facilitate
From a fortnightly print publication serving a niche membership audience to a multimedia content ecosystem that serves the workplace and facilities management profession on a global scale. The digital transformation of the Institute of Workplace and Facilities Management’s owned media brand Facilitate has raised the organisation’s profile beyond expectations while significantly reducing its carbon footprint.
It is a stellar example of how a digital transition driven by deep understanding of the audience’s needs can future fit a professional body’s content strategy. At the same time opening commercial opportunities for valuable new revenue streams.
Institution of Gas Engineers & Managers – A new transformational platform for IGEM
In January 2023 the Institution of Gas Engineers & Managers (IGEM) launched a new website and members’ platform on the all-in-one association management system ReadyMembership. It has transformed the way that members join online, access professional development and other association benefits. This has resulted in a rapidly growing membership.
Website performance has greatly improved and online sales of technical standards increased. The team are seeing significant time and effort saved on the administration of events – letting them deliver more events and increased bookings. Their membership team loves the platform and how easy it is to manage tasks.
IGEM’s new unified platform has streamlined processes and modernised operations. Having all teams on one platform means that the whole organisation can get a single view of their members and access the same tools wherever they are based. ReadyMembership has brought teams together around delivering their vision of giving the best service to gas industry professionals around the world.
The Institute of the Motor Industry – The IMI’s 3D Project
In 2014 the IMI merged with its sister company IMI Awards, which, at the time, was the awarding body for the automotive sector offering qualifications and skills-based solutions through a network of training providers.
As the professional body for individuals within the automotive community, the IMI wanted to embrace the opportunity to stay true to its mission to provide members with the skills and professional recognition to achieve their career ambitions. It recognised to do this better, it had to merge with IMI Awards to extend its membership reach to the thousands of individuals engaged on an educational programme and provide them with the professional recognition and support that members of the IMI received.
This resulted in the IMI having an established and relatively complex portfolio of applications, physical kit and hosting solutions all designed to carry out specific tasks which were not designed to create great member experiences consistently.
Best Blog, Podcast or Video
Applies to any successful blogs, podcasts or video (series or one-offs). Can apply to ones run alone, in partnership or on behalf of an association.
