BEST ASSOCIATION DIGITAL TRANSFORMATION
African Travel and Tourism Association – A transformational membership platform for ATTA
The African Travel and Tourism Association (ATTA) serves and supports over 620 organisations around the world involved in providing & promoting travel across Africa.
In late 2021, ATTA’s website and poorly integrated software needed replacing urgently. They required a future-proof platform that would let members easily manage their public profile and share resources with over 5000 contacts. ATTA also needed a single view of their global membership data to deliver targeted, personalised content and drive growth.
The solution was ReadyMembership – a unified association management system from Pixl8 Group. Launched in November 2022, ATTA’s new website has transformed the way members access, manage and share information, optimised their operations and delivered a single view of data – providing a platform that will grow the association and deliver its mission of championing travel to Africa.
Institute of Translation and Interpreting – New website, directory and membership platform for ITI
ITI is the only UK-based independent professional membership association for practising translators, interpreters and all those involved in the language services sector. Founded in 1986 it has over 3,000 members, both in the UK and internationally.
It had been using the same platform for 15 years, which had come to the end of its life and was no longer being supported. The functionality of the website and members directory didn’t meet requirements and needed urgently replacing. The ITI turned to an all-in-one association management system ReadyMembership that combines CRM, website, subscriptions, event management, email and much more.
Their members now have the self-service tools to manage their directory listings, where search functionality has been greatly improved. Staff are saving time thanks to reduced phone enquiries and usage of the Find a Professional search directory has substantially increased. This is a digital transformation that has translated into a global success story.
Institute of Workplace and Facilities Management – Facilitate
From a fortnightly print publication serving a niche membership audience to a multimedia content ecosystem that serves the workplace and facilities management profession on a global scale. The digital transformation of the Institute of Workplace and Facilities Management’s owned media brand Facilitate has raised the organisation’s profile beyond expectations while significantly reducing its carbon footprint.
It is a stellar example of how a digital transition driven by deep understanding of the audience’s needs can future fit a professional body’s content strategy. At the same time opening commercial opportunities for valuable new revenue streams.
Institution of Gas Engineers & Managers – A new transformational platform for IGEM
In January 2023 the Institution of Gas Engineers & Managers (IGEM) launched a new website and members’ platform on the all-in-one association management system ReadyMembership. It has transformed the way that members join online, access professional development and other association benefits. This has resulted in a rapidly growing membership.
Website performance has greatly improved and online sales of technical standards increased. The team are seeing significant time and effort saved on the administration of events – letting them deliver more events and increased bookings. Their membership team loves the platform and how easy it is to manage tasks.
IGEM’s new unified platform has streamlined processes and modernised operations. Having all teams on one platform means that the whole organisation can get a single view of their members and access the same tools wherever they are based. ReadyMembership has brought teams together around delivering their vision of giving the best service to gas industry professionals around the world.
The Institute of the Motor Industry – The IMI’s 3D Project
In 2014 the IMI merged with its sister company IMI Awards, which, at the time, was the awarding body for the automotive sector offering qualifications and skills-based solutions through a network of training providers.
As the professional body for individuals within the automotive community, the IMI wanted to embrace the opportunity to stay true to its mission to provide members with the skills and professional recognition to achieve their career ambitions. It recognised to do this better, it had to merge with IMI Awards to extend its membership reach to the thousands of individuals engaged on an educational programme and provide them with the professional recognition and support that members of the IMI received.
This resulted in the IMI having an established and relatively complex portfolio of applications, physical kit and hosting solutions all designed to carry out specific tasks which were not designed to create great member experiences consistently.