BEST ASSOCIATION NEWSLETTER, BLOG, ONLINE OR PHYSICAL PUBLICATION (CIRCULATION 6,500-20,000)
Chartered Institute of Environmental Health and Think – Environmental Health News (EHN)
We all hoped we’d seen the back of the pandemic in 2021, but this was especially true for environmental health professionals (EHPs), who had been on the frontline since March 2020. While 2021 brought the end of lockdowns, successful vaccine rollouts, and the return of travel, constantly changing ‘government advice’ brought a whole new set of challenges for the environmental health industry.
This is where Think – the content marketing agency chosen for their specialist membership communications expertise – came in. We worked with the CIEH to come up with a way to highlight EHP’s work in a meaningful way. Member awards seemed inappropriate and celebrating the end of the pandemic seemed premature. How could this be done appropriately?
We decided to encourage industry experts to share their experiences and offer recommendations for the future. What could we learn from an unprecedented 18 months? What did it mean for the profession and the wider world?
What resulted was a high-impact Visions of the Future campaign, designed to exemplify the work of EHPs and share learnings for future public health crises.
Chartered Institute of Personnel and Development – Work.
CIPD’s thought-leadership journal Work. Work. amplifies the CIPD’s purpose to champion better work and working lives. It does this by encouraging HR leaders to think deeply about the strategic aspects of their job. Printed and mailed quarterly to our 14,000 senior members and to a wider group of business leaders, it gives our Chartered Fellows the inspiration and insight to expand their remit and demonstrate that an empowered and strategic HR function is crucial to sustainable business success.
Each issue of Work. blends exploration of substantial topics with insightful interviews, research summaries and overviews of the latest management thinking. Its visuals are integral to its immersive storytelling. Senior people leaders see themselves in our pages. They feel connected to their professional community through the issues we explore. And they feel intellectually stimulated by content that sheds light on bigger questions and pushes boundaries.
Our community of people professionals remains at the side of employers through ongoing challenges, supporting and advising on every possible employment issue. Work. has continued to inspire, equip and challenge our senior members, communicating our vision through in-depth, high-level content to the leaders of our profession and the business community they work alongside.
Chartered Institution of Highways and Transportation and Think – Transportation Professional Newsletter Programme
The Chartered Institution of Highways and Transportation (CIHT) represents and qualifies professionals who plan, design, build, manage and maintain highways, transport infrastructure and services. Having a communications programme that reflects the importance of their work, not only celebrates its members, but also highlights the organisations’ vital objectives and values. By taking a leap of faith and modernising their approach by embracing the new, the CIHT has succeeded in engaging, supporting and informing their members more than ever, with the success of the refreshed newsletters and magazine reflecting this.
National Trust for Scotland and Think – National Trust for Scotland member magazine / ‘Love Scotland’ podcast / ‘At Home with the Trust’ virtual events
The National Trust for Scotland have built a suite of content that meets our business aims and that members love. We are now creating content that suits all parts of the membership journey. We have built awareness through our relaunched podcast, increased organic traffic through SEO-focussed, value-rich, online content, built loyalty through our mass-market membership magazine and engaged with our loyal members through a suite of virtual events.
Our approach to membership content has received positive feedback from members; increased engagement and built loyalty.
Royal College of Podiatrists – The Podiatrist
The Royal College of Podiatry is the leading membership organisation and trade union for 10,000 of the UK’s podiatrists. It relaunched its membership magazine in the middle of some of the most challenging times for clinical practitioners in healthcare and businesses. As a result, The Podiatrist is now something both members and the profession as a whole can be proud of.
The magazine works hard for the College by adding value to the membership and fulfilling its commitment to promote the highest professional values, practice and standards for a cross-section of NHS and self-employed, private podiatrists. It’s now a space that tells the stories of the many wonderful NHS, private practice and academic podiatrists working today, shining a light on members’ experiences and interests as practitioners.
Royal College of Speech and Language Therapists – Bulletin
The Royal College of Speech and Language Therapists (RCSLT) has been supporting the UK speech and language therapy profession to create better lives for people with communication and swallowing needs since 1945. Its members work with service users across the entire human lifespan, from newborns with feeding difficulties, to those individuals in end-of-life care.
Bulletin magazine is the College’s primary communication channel with 19,000 members. Consistently rated as a top benefit of RCSLT membership, around 80% of the content is written by members, giving them the chance to shine among their peers and share valuable learning. The very act of reading Bulletin contributes to RCSLT members’ continuing professional development (CPD). In addition, Bulletin is key to helping members foster a sense of community. Showcasing best practice, highlighting leadership and innovation, and giving members a forum for dialogue and discussion.
