BEST ASSOCIATION NEWSLETTER, BLOG, ONLINE OR PHYSICAL PUBLICATION (CIRCULATION UP TO 6,500)
ENT UK – Newsletter
The ENT UK Newsletter goes out fortnightly to more than 2,300 members and is written and edited in-house by the ENT UK communications staff. Over the past two years, the association has made a series of vital changes to the newsletter, prompted initially by the Covid-19 pandemic and culminating in a visual redesign and relaunch in April 2022. At the height of the pandemic, the newsletter played a vital role in supporting our members by rapidly sharing Covid-specific information and updates, alerting them to potentially lifesaving guidance we were publishing and providing the specialty with an essential channel for the spread of information from the frontline. Since then, as we have developed and improved the newsletter, circulation has increased 25% and average engagement rates have jumped 69%, with the newsletter currently enjoying a 58.8% engagement rate – more than two-thirds again Mail Chimp’s published average of 34.7% among comparable organisations. These impressive figures demonstrate the publication’s relevance to members and the vital role it plays in advancing ENT UK’s aims, not least in expanding our membership.
Institute of Internal Communication – Voice
Voice magazine is the quarterly print title exclusively for IoIC members. Voice is rich in practical, useful content for internal communication practitioners – in-depth features, key research and opinions from around the industry. Voice is an essential tool for internal communicators to gain knowledge about their work and talk openly to their peers – sharing experiences and solutions to common issues.
Landscape Institute – Landscape, the Journal of the Landscape Institute
Landscape, the Journal of the Landscape Institute, is beautiful, inspirational, and useful – just like the best landscapes.
Landscape is the quarterly journal of the Landscape Institute (LI), the chartered body for the landscape profession. Readers include landscape architects, planners, managers, urban designers and students. The journal aims to showcase the best in landscape design, management and thinking. It gives landscape professionals a broad view of the key issues facing the profession, while also equipping them with tools and knowledge to make them better at their jobs. The journal is not just for professionals – by covering an exciting area of discussion and debate that affects all aspects of our lives, it has become an informative read for anybody who cares about how we shape the world we live in.
Landscape is available to read in print and to download from the issuu platform:
https://issuu.com/landscape-institute
National Hair & Beauty Federation – SalonFocus
Salonfocus is the ‘go-to’ quarterly magazine distributed to the NHBF’s 6000+ Members via direct mail, and available as an e-mag on our website. Salonfocus’ mission is to support, guide and advise NHBF Members so they can survive and thrive to reach their full potential. It has a fresh, contemporary look to reflect the industry and is aligned to the website and social media.
Salonfocus offers practical, tips-driven content, acknowledging challenges and providing solutions or potential paths forward, in a bid to support Members in their daily lives, and they can volunteer their input in our quarterly call-out. The ensures real Member stories/opinions are always featured alongside expert comment.
We pride ourselves on tackling subjects never tackled before in the magazine, such as inclusivity in the industry and hiring staff with disabilities, and approaching regular subjects from different angles, such as preparing for the Christmas period.
The front section, The Cut, is a bite-sized and sharp round-up of the latest HR, employment, and legal changes that could affect the membership in an easy to digest, visually appealing format.
A recent NHBF Membership engagement survey (October 2021) showed that Salonfocus topped first place as the communication most read by Members (75%).
SELECT – Cabletalk
Cabletalk has the largest circulation of any Scottish electrical trade magazine, with each issue delivered to more than 2,000 senior individuals, key industry players and politicians.
Each issue contains news from SELECT and the electrical sector, as well as a range of profiles, features and opinions on industry topics, including health and safety, training, new products, legislation changes, employment issues, payment advice and apprenticeships.
As a trade organisation, members are the lifeblood of SELECT, and this is reflected in the headline content of Cabletalk, with each issue putting Member businesses front and centre with an in-depth interview focusing on their work and achievements, complemented by stunning imagery from award-winning photographers.
With modern, engaging design and clear and concise writing, Cabletalk provides a snapshot of the latest developments across the electrical industry, offering expert opinion from decision-makers and delivering a range of practical guidance to help SELECT Members navigate the challenges of running a modern business.
The Faculty of Pharmaceutical Medicine – FPM Bulletin
The Faculty of Pharmaceutical Medicine’s (FPM) email newsletter – FPM Bulletin – is the lynchpin of our digital communications strategy and a highly effective member communication channel. Circulated monthly, it consistently achieves a highly impressive 59% total open rate and an 11% click rate It keeps our subscribers up to date with news, drives visitors to our website, generates ROI through events and training bookings (22% of the unique click-throughs are for paid-for products). FPM Bulletin has a bright and engaging colour palette, clearly laid out content sections, and predominantly member-led articles and features – blog posts, personal stories and much more It is curated to feature articles from across the very broad spectrum of the people and their professional (and sometimes personal!) interests and supports our mission and charitable aims by delivering thought-leadership and fostering engagement and inclusion. Feedback from readers on FPM Bulletin has been overwhelmingly positive “The FPM Bulletin is very informative about Events and News. It’s quick and easy to navigate and is effective in keeping us connected to what’s happening at FPM” Dr Neil Snowise (FPM Fellow) “FPM Bulletin brings fresh and alive reflections on the diversity of roles within Pharmaceutical Medicine” Dr Marianna.
