BEST ASSOCIATION NEWSLETTER OR MAGAZINE (Circulation 6000-25000)
Association for Project Management – Project
Project – the official journal of the Association for Project Management (APM) – is circulated quarterly for members only, and online for regularly updated news, blogs and content. Project covers the latest news, opinions and insights for those in the project community.
Project represents the ‘Voice of the project community’. It is committed to developing and promoting professionalism in project, programme and portfolio management.
Project has a circulation of around 25,000 APM members, although it passes hands beyond those who receive it. According to 2023 reader research carried out by APM, two-thirds of APM members aware of the print version read every single issue, with 29% reading all or most of the articles in detail. More than two-thirds of readers want to continue treading Project in print.
Most importantly, according to the APM Membership Survey 2022, access to Project became the most valued membership benefit for full members when it came to interacting with APM.
British Dietetic Association – Members Monthly
The British Dietetic Association (BDA) main ezine, Member’s Monthly, is sent out to nearly 11,000 members, in the middle of each month. The ezine is a summary of BDA and industry news from the previous month and gives an update on what is coming up.
In comparison to other not-for profit ezines it averages an extremely high open rate and click rate, which suggests the ezine is widely read and the content is relevant and useful for BDA members.
The team that produces the newsletter is always analysing and drilling down into the content and thinking of ways to provide BDA members with content that is timely, relevant and innovative. This includes looking at split testing to understand the most clicked-on content and replicating that in future ezines. The team also use personalisation to grab member’s attention.
Most recently the BDA member survey showed that 30 percent of members preferred ezines (reference 3) as a way to receive information from the BDA, so that is why the team are continually developing and understanding what specific content members want from the ezines, ensuring Member’s Monthly is a must-read.
Chartered Institute of Public Relations – CIPR Member Newsletter
The Chartered Institute of Public Relations (CIPR) has found success with its weekly e-newsletter by focusing on personalisation and engaging content. With 6,500 member subscribers ranging from students to experienced professionals, the newsletter aims to keep them engaged and informed about CIPR membership benefits.
By providing interesting and valuable content without using it as a sales tool, promoting continuing professional development (CPD), and showcasing member benefits, the e-newsletter has seen positive results. Each week, the newsletter covers topics aligned with CIPR’s strategic pillars, including practice development, community building, lifelong learning, and advocacy for PR professionals.
The results are impressive, with a 40% open rate (higher than the sector average 21%) and a 3.1% click-through rate. In a recent survey, 78% of respondents found the email interesting and/or useful, a great result considering the audience is professional communicators. With 289,172 emails sent in 2022, the newsletter had a low unsubscribe rate of 0.02%, with only 72 unsubscribe requests.
Overall, the CIPR’s e-newsletter has effectively engaged its members through personalised and useful content which promotes the valuable work of the institute, and achieving high open and click-through rates while maintaining a low unsubscribe rate.
Middle East Solar Industry Association – Solar Outlook Report 2023
The Solar Outlook Report, published by the Middle East Solar Industry Association (MESIA), is widely recognized as a reliable source of information and analysis for the MENA region’s solar industry. It plays a vital role in addressing the knowledge gap by delivering up-to-date market insights to market players, industry professionals and researchers.
The report is available in two formats, the comprehensive Solar Outlook Report, offered in both print and online versions, provides a comprehensive overview of industry trends, latest projects, and market opportunities. Additionally, the virtual Mid-Year Solar Review released in the middle of the year exclusively for members for a specific period of time.
A distinguishing feature of the report is it makes complex concepts and detailed analysis of selected topics and countries more accessible.
The primary objectives of the report are to serve as a knowledge hub, providing actionable information that fosters stakeholder dialogue and drives the growth of the MENA solar sector. MESIA members derive numerous benefits, including enhanced exposure and access to market information.
What sets the report apart is its strive to bridge the gap between technical information and a wider audience, emphasizing accessibility and ensuring that valuable insights reach a broader spectrum of stakeholders.
National Association of Commercial Finance Brokers – NACFB Morning Briefing
A key aim of the National Association of Commercial Finance Brokers (NACFB) is to keep commercial finance professionals up to date with news, issues and developments relating to the trade body, the industry, UK business and the wider economy. The Morning Briefing email does just that. Offering a wide variety of news, the Morning Briefing is a platform for both NACFB Patron lenders and NACFB Member brokers to keep abreast of Association updates, new products and services, recent deals, new hires, lending conditions, regulations, lobbying, research findings, company results and the UK economy. The Morning Briefing, delivered in a concise and accessible format, drives forward our key aim to facilitate engagement between brokers and lenders. Our email newsletter aims to be the first email that subscribers see in their inbox each day, helping readers to start the day informed of industry developments and underlining the pivotal role the NACFB plays in providing vital information.
Propertymark – Property Professional
Your home is your castle. When it comes to selling, renting, or buying a new one, you want to ensure you’re in the best possible hands. That’s where Propertymark comes in.
Launched in February 2017 – following the combination of ARLA, NAEA, NAVA, ICBA and APIP into one powerful brand – Propertymark is the leading membership body for the property sector. To help our members reach their potential, we produce ‘Property Professional’ magazine, which around 15,000 members read. However, we didn’t think Property Professional was delivering on this, so we decided it was time for a change.
By implementing a new look, realigning with our company’s key strategy pillars, and listening to our members, we transformed Property Professional into a magazine that our members love. Now, we know Property Professional is really hitting the (property) mark.
The Chartered Institute of Payroll Professionals – Professional in Payroll, Pensions and Reward
‘Professional in Payroll, Pensions and Reward’ is the CIPP’s member magazine and our aim is to educate payroll, pensions, and reward professionals by keeping them updated on the ever-changing nature of the industry and challenge their thinking.
We publish 10 printed issues a year to associate members and above, and an online version is also available providing additional content.
The CIPD – Work
Work. magazine was launched in 2014 as a quarterly print publication, produced on behalf of the Chartered Institute of Personnel and Development (CIPD) exclusively for its senior fellows, but with an editorial approach that bestows an even greater sense of prestige through being clearly relevant and appealing to a wider group of business decision-makers. Since then it has established itself as the very pinnacle of high-end, design-led B2B publishing, often referenced by others in the publishing community for its uncompromisingly high production values and distinctive, thought-provoking use of visual art.
The popular narrative is that our shortening attention spans and desire for instant gratification mean only bite-size content truly engages audiences. But as Work. magazine has proved time and again, business audiences are more than happy to delve deep into a topic if they can see what’s in it for them. Over the last year and a half, the magazine has undergone a conscious, subtle shift to borrow the ethos of The Atlantic and The New Yorker in approaching editorial storytelling (such as our coverage of the Horizon scandal), adapting it for the needs of an audience hungry to understand the story behind the story.
