BEST ASSOCIATION PARTNERSHIP OR COLLABORATION
Association of University Directors of Estates & The Alliance for Sustainability Leadership in Education – Sustainability Leadership Scorecard
The Sustainability Leadership Scorecard, a one stop reporting shop that supports institutions map and track the embedding of sustainability holistically across the entirety of their institution. The tool was developed is run partnership by AUDE (the Association of University Directors of Estates) and EAUC (the alliance for sustainability leadership in education).
Now in its fourth year of providing an annual report on progress in the sector, the tool has proven so useful, that it has expanded internationally, and is supporting institutions from the Philippines and Australia to embed sustainability.
Aligned to the UN SDG’s, the The Sustainability Leadership Scorecard shows an increase of 69% of institutions actively embedding sustainability across their leadership, governance, learning, teaching, research, estates, operations and partnerships.
British Thoracic Society in partnership with ITN Business – ‘Lungs Matter’
The British Thoracic Society (BTS) aims to improve standards of care for people who have respiratory diseases and to support and develop clinicians who provide that care. In 2022 BTS partnered with ITN Business to produce “Lungs Matter”,- a series of short news programmes designed to raise awareness of respiratory disease.
1 in 5 people are living with respiratory disease in the UK, and BTS wanted to share patient stories, feature the clinicians who supported them and highlight the innovations that are improving quality of life. In total, “Lungs Matter” featured 12 different films, creating 60 minutes of brand-new content on respiratory medicine. The film series launched at the BTS Winter Meeting in November, and by January 2023, had gained 556,306 views, and high engagement across social media, including 439,754 impressions on Facebook.
The partnership helped highlight new innovations like the use of Artificial Intelligence to detect early-stage Lung Cancer. it also showed how changes in policy could prevent air pollution and health inequalities. It helped BTS reach new audiences in a creative and engaging way, and it gave respiratory patients a voice, showing the impact that struggling for breath has on their day-to-day lives.
Hire Association Europe – HAE EHA’s HireSecure in partnership with Towergate Insurance Brokers
Hire Association Europe and Event Hire Association (HAE EHA) is a trade association representing members who hire, manufacture, or supply, plant, tools, and event equipment.
HAE EHA provides operational products, services, and resources to sole traders, small businesses and large commercial companies which hire or supply tools and equipment for domestic works, construction, or events.
To deliver the wide range of benefits at the highest standard and quality for members, HAE EHA works with a number of key partners. These partners, alongside the benefits they provide, are regularly reviewed by the team and board members, using member feedback.
One of HAE EHA’s most important products (and therefore partnerships) is HAE and EHA Insurance Services, in partnership with Towergate Insurance Brokers.
The CIPD and Wonderly
Haymarket Business Media has been the preferred media partner of the CIPD for more than 10 years – a length of time after which many relationships can lack a little fizz. And yet, the past 12 months has been the most energetic, productive and lucrative in our partnership, with new channels, ideas and revenue streams resulting from a strategic shift that seeks to answer the question: how does a membership association increase its reach and relevance in an age when media has become highly fragmented? It is a challenge Haymarket and the CIPD have worked on together since 2020, when we first came together to examine how our partnership could be further sustained and developed for the benefit of members. We have created more routes to market for the essential content that we produce, without having to rely on any additional investment. We’ve also seen strong revenue results across multiple channels, including events in a post pandemic world that has seen many markets suffer.
The Grain and Feed Trade Association – Gafta and D2L advance agribusiness learning
The Grain and Feed Trade Association (Gafta) promotes international trade in agricultural commodities, spices and general produce. Training is an important part of its offering to 1,900 members which comprise individuals and organisations of traders, brokers, lawyers and other professionals, across 98 countries. Gafta set out to expand its learning platform Agribility, built on the D2L Brightspace platform, by adding short courses and maximising functionality. It incorporated the platform into face-to-face training and continues to elevate course design to optimise learner engagement, which has contributed to a substantial uplift of 49% in learner engagement over time. Gafta had previously successfully commercialised its training offering to expand the availability of learning within agribusiness and benefit the wider industry. Gafta’s staff have embraced digital learning, upskilling in course design and learning outcomes to achieve Gafta’s learning aims and benefit members.
