BEST BLOG PODCAST OR VIDEO
Association of Personal Injury Lawyers – Rusty’s Story
Rebuilding Shattered Lives is APIL’s long-term campaign to put injured people at the heart of policymaking. Rusty shared his story for this short film – produced on a shoestring – to help explain the crucial need for injured victims of negligence to be able to turn to the law to help them get their lives back on track. In Rusty’s case, he was lucky to survive when he was left for dead following a head-on collision with another driver who was travelling at 106mph. Rusty suffered life-changing injuries and, initially, the future looked bleak. But seeing him striding down Bognor Regis seafront you would never know. The campaign’s focus is on storytelling, through real people and Rusty’s Story in particular is a story packed with hope and determination. While facts and figures get attention, uplifting stories of success will change hearts and minds. The film has been successful in generating empathy for people like Rusty, and this is the start of getting the needs of injured people to the centre of any debate about the law on compensation.
AXREM – AXREM Insights
In an era where clear communication and collaboration are more vital than ever in healthcare, AXREM – the UK’s trade association representing suppliers of diagnostic medical imaging, radiotherapy, patient monitoring, healthcare IT and care equipment – AXREM Insights was launched in direct response to our members’ growing need for accessible, engaging content that bridges the gap between industry stakeholders and the NHS. Our objective was to provide a dynamic platform for dialogue, highlight innovation, and offer fresh perspectives on policy and practice and foster a sense of community, and so AXREM Insights was born.
Launched on April 29, 2024, AXREM Insights set out with a clear and impactful mission:
To create a dynamic platform that highlights innovation, unpacks current challenges, and explores the future of healthcare technology – all while fostering connection and community across a fragmented landscape.
Over 20 episodes have been produced, We are proud to be among the top 1% of podcasts that surpass 21 episodes – a milestone that reflects our consistency and commitment. AXREM Insights debuted at #5 in the Apple Podcasts UK Non-profit chart during its launch week, and remained at #20 in the last 30 days.
Digital Entertainment and Retail Association – Behind the Counter
Behind The Counter is a celebration of the individuality, passion and culture of independent record shops created by digital entertainment and retail association ERA which forms part of the run-up to the annual Record Store Day celebration.
Each year 12 independent record stores are interviewed for the series to celebrate the culture of independent record shops in the UK. The series has been running for 6 years now in partnership with Bowers and Wilkins and the latest series saw over 5.5 million views.
ENT UK – Women in ENT Surgery Research Webinar Series
The Women in ENT Surgery (WENTS) Research Webinar Series, hosted by ENT UK, is a powerful initiative championing gender equality in ENT surgery. Building on the success of its leadership-focused debut, the series centred on ‘Research for Women in ENT,’ aiming to inspire, educate, and empower women at all career stages.
Although women make up over 50% of medical students, they represent just 13% of surgical consultants in the UK and remain significantly underrepresented in research. This series addressed these disparities by showcasing varied research career paths, highlighting data on gender gaps, and offering practical advice on funding and mentorship.
Three themed sessions – focused on patient outcomes, emerging research, and personal research journeys – were delivered online, free of charge, and scheduled in the evenings to support those with caring responsibilities. Speakers included international experts, grant recipients, and senior ENT surgeons who fostered a supportive, inclusive environment.
With over 180 registrants, strong engagement, and increased interest in research, the series had a measurable impact. Post-event surveys showed 100% of respondents found the webinars inspiring.
By removing barriers and building community, WENTS is driving long-term change. The next series will explore “Technology and Women in ENT,” continuing its inclusive mission.
Institution of Engineering and Technology – E+T Explainer Collection
For many years E&T (Engineering and Technology) magazine and website was produced in-house by the Institution of Engineering and Technology (IET). Then in spring 2023, after a competitive tender, the Institution moved its owned media operations to Redactive. Tasking the agency to instigate a digital overhaul – with rich media production a top priority.
The creation of multiple new video series was key to the new content strategy – with the primary audience being the 156,000 engineering and technology professionals in 148 countries the Institution serves.
A multi-pronged strategy was formulated with a revitalised E+T YouTube channel at its heart. Here IET has launched a host of exciting new video sub-brands designed to reach individuals with different levels of knowledge, different areas of interest, and different needs from video content. These are:
• E+T: Deconstructed – Delving deep into the world’s modern-engineering feats
• Expert Engineering – Understanding the complexity and technical aspects of engineering
• Eccentric Engineer – A lighter look at the quirkier innovations
Institution of Occupational Safety and Health – IOSH Podcast: CEO Series
Last year, the team behind the IOSH Podcast opened its little black book of contacts to invite chief executives of some of the world’s biggest organisations to sit down with our then President, Stuart Hughes.
When the line-up of interviewees was finalised, we knew we could look forward to important insights for members of IOSH to learn from the top. But no-one had anticipated the depth of feeling and openness that came out from the discussions.
Remarkable stories, untold truths, lessons learned – this series had it all.
The Institute of Chartered Accountants in England and Wales – Accountancy Insights
ICAEW’s Accountancy Insights podcast exemplifies excellence in membership communication through strategically aligned, high-quality content tailored to the needs of over 180,000 members. Rooted in ICAEW’s 2030 vision and five core themes – trust, sustainability, technology, diversity, and the economy – the podcast delivers expert-led insight in monthly episodes and rapid-response specials. Designed as a flexible CPD resource, it supports members in staying informed and effective across sectors.
Hosted by ex-BBC journalist Philippa Lamb, the podcast maintains high production standards and professional storytelling. Innovative sub-series like Behind the Numbers, featuring high-profile guests such as Baroness Morrissey, distinguish it from industry peers. Strategic planning ensures fresh, relevant content, while a mix of formats – from interviews to panels – boosts engagement and accessibility.
Listener response has been exceptional, with a 121% increase in subscribers and a 271% rise in plays between December 2023 and March 2025. Popular episodes have surpassed 5,000 listens, and feedback highlights its value in helping members navigate complex topics. Integrated with ICAEW’s broader content ecosystem and CPD tracking, the podcast drives two-way engagement and long-term value, making it a standout in B2B professional podcasting.
