BEST BLOG PODCAST OR VIDEO
Association of Personal Injury Lawyers – Rebuilding Shattered Lives: Victoria’s Story
The Rebuilding Shattered Lives campaign aims to put injured people at the heart of policymaking. In our short film, Victoria Lebrec shares her story of how the law helped her to get her life back on track after it was changed forever. She was just a normal 24-year old, living in London and loving life until one day she was left fighting for her life on the side of the road.
Institution of Occupational Safety and Health – IOSH magazine video series
In the period these awards cover a series of six IOSH magazine ‘explainer’ videos have been created to tackle the most timely and urgent challenges the OSH profession is facing right now. From hard-hitting issues such as the use of alcohol and drugs at work. To the need for softer skills development, such as how to build trust among colleagues.
To echo IOSH’s mission to promote safety, health and wellbeing in the world of work, key to their success has been the creation of a ‘motion language’ that conveys the brand’s compassionate, knowledgeable and skill-based content.
Each video has been inspired by and complements a main feature from the pages of IOSH magazine. Extending its messaging and action points into the digital realm and pushed out to the wider world via the publication’s eNewsletter and social media.
Together they provide a powerful oeuvre that sits on the IOSH magazine YouTube channel. United by the overarching goals stated above, but individually crafted to convey the topic under scrutiny most effectively.
National Trust for Scotland – Love Scotland
Looking after swathes of natural wilderness, captivating castles, coastlines, country parks and historic buildings is a big job, but it’s what The National Trust for Scotland does every day. The Trust is Scotland’s biggest membership organisation, and its priority is to maintain Scotland’s beautiful heritage.
The podcast, Love Scotland, has been running since 2020, starting as a way of bringing Trust sites to life during lockdown. As the world moved on, we wanted to evolve it into an enduring asset for our charity, to reach new audiences and engage potential Trust supporters across the globe.
After a successful relaunch and a rejig of both the brand and format, the podcast has seen a huge increase in downloads and listeners year on year. It’s most successful episode to date garnered over 11,000 downloads alone, and in August 2022, we were proud to see Love Scotland deservedly win The Times Podcast of the Week!
We’ve recorded everywhere from the smugglers’ caves of the Ayrshire coast to Glencoe, in the Highlands. The strength of the podcast certainly lies in Jackie’s genuine fascination and passion; but of course, it also lies in the National Trust for Scotland’s dedicated people.
Nautilus International – Off course: A sideways look at life at sea
Off course: a sideways look at life at sea is a bold and engaging entry into the podcasting space from maritime trade union Nautilus International, educating a new audience by exploring captivating stories from across the industry – from captains on deck, to campaigners on land and even those captured by pirates.
The Royal College of Psychiatrists – Choose Psychiatry 2022
The Royal College of Psychiatrists (RCPsych) had two clear aims for this video, which would form the central hero piece of their ‘Choose Psychiatry’ campaign:
1 To promote a career in psychiatry to medical students and foundation doctors
2 To encourage trainees who are taking a break to come back to psychiatry
A recruitment video for an entire profession, where should we focus?!
To meet this challenge we agreed that our best strategy would be to feature four practising psychiatrists as authentic, micro case studies, telling their story as succinctly as humanly possible.
‘Helping people’ and ‘changing lives’ are key drivers for doctors to choose psychiatry, and so we also included the patient’s voice through 3 dramatised stories.
For the role of a refugee patient suffering with PTSD, we cast a real refugee actor, working with the charity ‘Compass Collective’, who help young refugees build resilience and integrate into the UK through the arts. “In terms of the reach of the materials – on the website and on social media, it was the most successful campaign on record.” RCPsych Director of Strategic Communications. Organic social media posts featuring all collateral and cuts from the video reached 246,000 people.