BEST MEMBERSHIP SUPPORT
Association of University Directors of Estates – Estate Management Report Digital Tool
The Association of Directors of Estates (AUDE) has produced a flagship annual report for its membership since 2009. The Estates Management Report (EMR) provides estates and facilities teams in UK institutions with key information about their campus such as the size, condition, income, capital expenditure, energy consumption, emission levels, space utilisation and more. It allows members to track these key performance indicators of their own estates and that of the entire sector. Until 2022, the report has always been produced as a 2d, static report available in print and as an online document. The association recognised a member need for an additional digital tool that could provide all the critical information from the static report with added online functionality. Since it’s launch in December 2022, the EMR digital tool has received 17,000 page views, 4,300 graphs have been viewed, 2,300 bespoke benchmarking groups have been created and 680 graphs have been downloaded.
Builders Merchants Federation – BMF Intelligent Employment Plus
A cornerstone of BMF’s membership is access to first-class employment law services, to support the agile and responsive nature of BMF businesses across the broad spectrum of membership.
For almost 8 years the BMF has provided unfailing and solutions-focussed employment law advice for many BMF members, helping them navigate the pandemic and support the business in a significantly changing employment landscape.
Halborns provides this employment law advice to the BMF and to almost 100 BMF members – that represents advice in respect of over 10,000 employees within the industry.
This service is called BMF Intelligent Employment Plus. The cost of this service is fixed to give members cost certainty. Through Halborns’ advice there hasn’t been a single BMF member who has had to pay out any compensation at an employment tribunal.
BMF Intelligent Employment Plus has an annual client member retention rate of over 90% and in the last year alone have grown their representation of BMF members by 60%.
Chartered Institute of Public Relations – CIPR #GetChartered Week
In 2022, the Chartered Institute of Public Relations (CIPR) supported 388 PR professionals in their journey towards achieving chartered status, surpassing their target of 250 by 55%.
The initiative aimed to help members showcase their integrity and demonstrate their experience, capabilities, and commitment to ethical practice. To overcome barriers, the CIPR developed a comprehensive support package and addressed concerns such as limited time, lack of knowledge, and scepticism about career benefits.
Key messages highlighted the trust and respect associated with chartered professionals and their ability to win new business. With a limited budget, the CIPR conducted a week-long organic campaign using email marketing and social media. They shared member perspectives, utilised targeted email campaigns, and engaged regional groups and existing chartered members.
The results were promising, with 388 members supported in their journey to get chartered. The campaign generated leads, with a conversion rate of 15% six months after the campaign. There was increased awareness and engagement, with a significant rise in Chartership page views and a high email open rate.
Building on this success, the CIPR launched the 2023 #GetChartered campaign in May, offering additional resources and events to continue promoting the value of chartership among PR professionals.
German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) – Beauty and Homecare Association – Leading Industry in Sustainability
Sustainability has become one of the dominant issues worldwide The beauty and home care industry has been the leading sustainability driver for the past 20 years and has initiated many activities. However, this has not always been reflected in the perception of the general public. It was therefore important to put the numerous activities in the industry in the foreground and to communicate them in public, politics, authorities and the media with a wide range of positive feedback from political decision-makers. Now the member companies are more credible to consumers.
Independent Healthcare Providers Network – Medical Practitioners Assurance Framework
The Independent Healthcare Providers Network (IHPN) is the membership network for UK independent healthcare providers. We play a leading role in the sector by bringing all types of independent providers together, supporting them to deliver great care to patients, and enabling them to make a positive contribution to UK healthcare.
Clinical governance and the oversight of clinicians is a central part of ensuring patient safety in healthcare. We identified a need for a consistent approach across the independent sector, with tools that could easily be used within organisations to improve standards.
The Medical Practitioners Assurance Framework (MPAF) was developed by IHPN in collaboration with the sector, government, and key stakeholders including the Care Quality Commission, patient groups, and Medical Royal Colleges. The MPAF contains key principles to strengthen and build upon the medical governance systems already in place in the sector and sets out expected practice in key areas. It is a key contributor to the ambition amongst our members to continually improve the care they provide to millions of patients every year and is used by the CQC as part of their inspection processes.
Institute of Employability Professionals – Member Services Learning, CPD and Support Programme
The Institute of Employability Professionals (IEP) is the membership body for employability professionals who help disadvantaged individuals gain, progress, and retain employment. We have experienced significant growth and success, with a recent survey showing 96.27% of respondents had a positive experience with the IEP. We offer various benefits and CPD opportunities, including webinars, newsletters, podcasts, mentoring, and conferences. We have developed our own sector-relevant accredited learning for our members which has seen our membership grow by over 50% and to date we have almost 11500 qualified and certificated completers across all levels of IEP accredited learning (2500 growth in past 12 months) which is more than at any time in the employability sector’s history. An additional 8000 learners are currently enrolled or in progress across our different accredited programmes.
National Residential Landlords Association – NRLA member support services
Members are at the heart of everything we do at the NRLA, the UK’s largest membership organisation for residential landlords, supporting and representing more than 100,000 members.
Created by landlords, for landlords, it offers a 360 approach to member support, offering landlords everything they need to run a professional, successful and compliant business.
Due to unprecedented demand the association has handled over 134,000 calls to its support line in the last 18 months. Feedback saw 24,619 positive responses from a total of 25,433, a satisfaction rate of around 97%.
Always keen to innovate, the association has developed an AI-based chat bot system for out-of-hours inquiries, which has helped members with more than 32,000 queries over the last year. Opening times have also been adjusted to reflect demand.
In addition to a comprehensive suite of documents, guides and template contracts and letters – used in the region of a million times in the last 18 months – the NRLA has also developed a new management system, ‘Portfolio’ allowing members to manage properties via their NRLA membership account. Members are extremely satisfied with the service, with the NRLA enjoying a Trustpilot rating of 4 9 out of five from over 2,900 reviews.
The Institute of the Motor Industry – The IMI: Not like other member organisations
The Institute of the Motor Industry’s 92,000+ members are why the IMI exists. This submission, therefore, encompasses everything we do for our members on an ongoing basis. It’s not about single initiatives but about an ethos that drives our purpose.
The significant changes made in the last 18 months following the initial pivoting of services in response to COVID-19 have re-grounded us all in how important connection and community is within our everyday lives. This applies to organisations and its relationship with, in this case, its members.
The IMI has always been proud to have good member support but COVID-19 bought the need to shift the dynamic of this support from focusing on ‘call to actions’ or responses to queries to re-grounding ourselves in the simplicity of connecting with our members for no reason other than ‘just because we can’. We identified the need to strengthen the human element of our services in a world where automation and AI are so significant in service provision.
