Engagement

British Society for Allergy and Clinical Immunology – Membership Engagement

BSACI (British Society for Allergy and Clinical Immunology) is the UK’s leading organisation for healthcare professionals caring for patients with allergies. Our core aim is to improve allergy care through education, training and research and by developing a range of allergy resources for our members in order to support this.

BSACI’s strategic priorities place members at the heart of our mission, our initiatives are devised and implemented throughout the year, with active involvement from members, including a rolling programme of webinars and virtual Paediatric Allergy Grand Rounds providing high quality, conveniently accessible education on key allergy topics, primary care training days to support and educate GPs across the UK on how to manage allergic patients effectively as there is currently little to no formal training in allergy management for GPs (so far BSACI members have educated over 3,500 primary care health professionals), and the development and publication of clinical guidelines to drive standards in clinical practice (since 2008 our members have developed 13 UK clinical guidelines). There is not one single piece of work at the BSACI that doesn’t have members at the centre driving it forward.

Chartered Institute of Public Relations – CIPR #GetChartered Week

The Chartered Institute of Public Relations (CIPR) successfully implemented the low-budget #GetChartered campaign to boost its number of chartered members. Through email marketing, social media, and a dedicated lead gen landing page, the campaign generated leads and raised awareness about the benefits of chartership. Existing chartered members offered support and coaching through the buddy scheme, while testimonials emphasised the value of chartered practitioners.

The campaign produced positive outcomes, including a strong lead pipeline, increased conversion rates, and enhanced engagement. It achieved a 15% conversion rate, resulting in 52 new chartered members and surpassing the target. Additionally, 146 chartership assessment bookings were generated, exceeding the goal of 144 for the year.

The campaign significantly increased website traffic and expanded social media reach, with 516,625 impressions and 5,405,450 impressions on Twitter. The return on investment amounted to £58,400, considering the £5,000 campaign spend. The generated leads were valued at £155,200 in 2022 in total.

As a result of the campaign’s success, CIPR approached the 2023 chartership week in May with an engaged membership, ready to support future applicants.

Country Land and Business Association – Member Engagement Project

The CLA has turned around how it recruits and retains members, putting proactive, tailored engagement and excellent value at the heart of our offer, underpinned by a relentless drive to gather key member data. It’s a long-term journey but the benefits are already clear.

Liechtenstein Bankers Association – climate-neutrale NFTs

The Liechtenstein Bankers Association (LBA) has submitted an application for the Best Membership Award at the Association Excellence Awards 2023, highlighting its groundbreaking climate-neutral NFT project. Launched in September 2022, the initiative represents a perfect blend of sustainability and digitalization, aligning with the LBA’s commitment to the 17 sustainability goals and the Net Zero Banking Alliance. The project successfully engaged members and the public, raising awareness about the critical role of the banking sector in driving systemic change. By calculating and offsetting its carbon footprint using blockchain technology, the LBA has set an outstanding example for other organizations worldwide. With a focus on internal and external communication, the climate-neutral NFT project has received international recognition and praise as a pioneering effort in sustainability and innovation.

NHS Charities Together & Cantarus  – What Success Looks Like: Crafting an Engaging Online Community

Cantarus partnered with NHS Charities Together to help bring their organisational community goals to fruition. We built the Member Connect online community platform to help members connect and engage with over 230+ NHS charities across the UK, providing a space where members can connect, share best practices, and collaborate.

The community has been a tremendous success, with high levels of engagement and participation amongst members. Member feedback has been overwhelmingly positive, with members finding the community an incredibly helpful, and valuable source of information and peer support.

“Our online community, Member Connect, has added value in so many ways. We are faster, stronger and a better membership organisation because of it. Our members are now inspired daily with examples of peer support and value from membership. It is now recommended to members by members as the go-to place for peer support and I am incredibly proud of what we have achieved together.” – Nancy Kinder, Head of Membership at NHS Charities Together

The Institute of Chartered Accountants in England and Wales – The New Boardroom Agenda

Our New Boardroom Agenda campaign for ICAEW looks at why the demand for more engaged boards has never been greater and how the role of board members is changing in response.

ICAEW wanted the campaign to communicate the strong role of the accounting profession in improving corporate governance and how boards need to evolve to meet modern-day challenges and stakeholder expectations. Our key objectives for the campaign were:
– Position ICAEW as advocates of good Corporate Governance
– Demonstrate ICAEW support for ‘UK plc’ and the institute’s commitment to supporting the long-term health of all businesses for the good of the economy
– Engage members, particularly Corporate Governance Community members, with innovative thinking and practical advice, reenergising the community and providing support to help them make real and positive change in their organisations
– Build membership of the Corporate Governance community

The campaign content included profile interviews, podcasts and a series of articles, as well as a set of in-depth practical guides to help boards make the right decisions for the long-term.

By the end of the campaign there were 6,278 registered members of the corporate governance community, an increase of 4,310 (or 219%) on the previous year.

The Market Research Society – MRS Mentoring Scheme

In 2016, MRS was considering its portfolio of membership benefits, and wanted to identify new member engagement activities which could:
• Provide continuous professional development (CPD) for both new and experienced Members
• Be available to all Members irrespective of background, experience, geography or employment status
• Support MRS’ wider inclusion and wellbeing programmes and objectives • Strengthen the relationship between MRS and its Members, improving membership retention
• Be a unique individual benefit (as opposed to corporate benefit)

A new MRS Mentoring Scheme was introduced as it met all of the above aims. Since its launch, MRS has managed 14 waves of the Mentoring Scheme with 214 Members being trained as Mentors and 337 Members have benefitted from the scheme. So far c 15% of all Members have benefitted directly from the scheme.

In 2023 MRS conducted research with all current MRS Members that had utilised the Mentoring Scheme as a membership benefit. When asked what they felt was the most valuable elements to their MRS membership 80% identified the Mentoring Scheme.

The MRS Mentoring Scheme symbolises MRS membership engagement at its best – valued by members, supported by exceptional staff which strengthens the value of membership.

The Payments Association – Member engagement at The Payments Association

The Payments Association is the largest community in payments. Founded in the UK in 2008, the association now operates communities in the UK, EU and Asia, helping more than 300 companies enhance their commercial interests, solve societal problems such as financial exclusion and evaluate new opportunities for innovation in payments. The purpose of association is to empower the most influential community in payments, where connections, collaboration and learning shape an industry that works for all.

Member engagement is of utmost importance in achieving this, continuing to remain a clear focal point across the business. Delivering a personalised engagement approach, all year-round communication and leveraging technology to better support and improve overall engagement has been and continues to be implemented.

Cadent – We Are Able

At the end of 2022, Think set out to do something no other content agency has ever done before – unite membership organisations from across the UK (both B2C and B2B) in a campaign to change lives.

Charities and professional membership organisations are by their very definition driven by the desire to make a meaningful difference. So, when we secured government funding to promote the Priority Services Register (PSR) – a free register held by utility providers so they know to prioritise those with additional needs if there is an interruption to customer utilities – we decided to explore what would happen when we harnessed the strength of their collective voice.

The We Are Able campaign was conceived with a mission to empower thousands of people with additional needs to live confidently at home. Combining moving video case studies, checklists, how-to guides from trusted partners, curated links, and resources – including the PSR – the campaign centres around a comprehensive and accessible content hub.

In less than three months since the campaign launched, we’ve achieved substantial press coverage, created viral social content with numerous influencers, and surpassed our target five-fold by reaching almost 7 million people!

Federation of Small Businesses – FSB / Dell Technologies brand awareness campaign

No organisation understands the anxieties and needs of the UK’s SME community better than the Federation of Small Businesses (FSB). And no global tech brand has a greater desire to win this audience’s approbation, trust, loyalty – and spend – than Dell Technologies.

So when Dell Technologies set its sights on becoming ‘the tech brand that truly champions small business’ a partnership with FSB was an obvious fit. Enabling Dell Technologies to connect with a valuable target market. And giving the Federation the opportunity to monetise the value of its membership audience in a deal brokered by its long-term publishing and content agency Redactive.

Society of Trust and Estate Practitioners – Re-joining Campaign

The process of re-joining STEP was cumbersome, which created obstacles for those who wished to return. A team from across the organisation got together to tackle this big issue, look at the challenges from the customers point of view and re-imagine the process and desired experience. The team highlighted the pain points for members, and devised a solution: to standardise the re-joining process. The team needed to influence the STEP Board to gain approval, they achieved this by identifying the time, efficiency and cost savings as well as modelling the potential increased revenue to be generated.

Teams across STEP then worked in collaboration to implement change. This included ensuring the correct operational processes were in place, making all regional stakeholders aware of the changes, updating the website and launching a marketing campaign to communicate with suspended members

The CIPD – CIPD Renewals Campaign

The renewals campaign is our most crucial of the year as a membership body, impacting various areas of our organisation To streamline the campaign, we reduced our segmentation from 16 to 11, enabling us to deliver clearer messages and allocate resources effectively Instead of directly mentioning the need to renew, we focused on showcasing the benefits of membership through a four-email series, emphasizing how membership helps members thrive For the first time, we collaborated with an agency to create visually impactful images featuring a diverse range of individuals from various ethnic backgrounds, better representing our membership base We renewed 84 96% of members, 1,64% higher than in 2021. All segments experienced improved renewal rates, with even the riskier segments of Students and Associates seeing a 2 5% increase. Feedback from our post-campaign survey revealed that 80% of members were satisfied with the renewal process. We attribute this success not only to the campaign itself but also to year-round engagement and product enhancements. Additionally, efforts to reduce waiting times for calls likely contributed to member satisfaction. The 2022 renewal campaign demonstrated effective messaging, enhanced visual representation, and significant improvements in member renewals, reinforcing the value and appeal of our membership

The Royal College of Psychiatrists – Choose Psychiatry

The Royal College of Psychiatrists is the professional membership body for psychiatrists, within the UK and globally. We have 21,000 members worldwide, and 1,600 mental health services are in membership of our quality and accreditation networks across the UK.

The long-term psychiatric workforce faces huge challenges, with 20% of core trainees leaving the profession during the first 3 years of training, and the number of full-time equivalent consultant psychiatrists across English NHS organisations falling by 0.7% YoY.

The growing need for mental health support in response to COVID-19 and the cost-of-living crisis means addressing the departure of psychiatry trainees has become urgent.

After successfully campaigning to increase the proportion of psychiatry posts taken up by Foundation doctors to 100% during 2017-2021, we needed to keep this momentum going by raising awareness further, and positioning psychiatry as an attractive career choice.

Our latest ‘Choose Psychiatry’ campaign used celebrity influencers like Stephen Fry and Alastair Campbell to support our message, alongside engaging and thought-provoking videos, social media banners, podcasts, media reach and more.

It reached audiences of millions, delivering on its original objective to raise awareness, and to attract a potential future generation of talented, ambitious psychiatrists to support the industry.

Country Land and Business Association – Rural Powerhouse

The Country Land and Business Association’s Rural Powerhouse campaign is designed to unlock the immense economic and social potential of the countryside.

Through an innovative campaign, the CLA brought together over 50 different trade bodies, academics, business leaders, community groups and charities, joining forces with MPs and Peers, to run the biggest inquiry into the rural economy in recent memory.

The resulting report, with its 27 recommendations, secured cross-party support and significant policy changes to support economic growth and job creation in rural communities. One government minister described the campaign as ‘‘I have never come across a campaign that has been so influential across government’.

Eurelectric – Electricity Market Design – Fit for Net Zero

Eurelectric has been conducting a campaign on the reform of the EU electricity market proposed by the European Commission last year. The campaign focused on comprehensive research, policy recommendations, stakeholder engagement, public events, and an integrated communications strategy. By advocating for an evolutionary approach to the market, we aimed to preserve its fundamentals while incorporating new elements to prepare for and enable a net-zero energy system. Conducting a detailed study on the existing market design and collaborating with key stakeholders, we have been able to shape the debate and strive after our organisational priorities. Effective communication with members served as a megaphone amplifying the messages far and wide. The campaign’s success led to the preservation of the EU electricity market’s core principles, safeguarding cost-efficiency, cross-border exchanges, and healthy competition. It also shielded members from regulatory uncertainty and distortions, promoting investment in renewable and low-carbon technologies and fostering innovation, job creation, and economic growth in the European electricity industry. Our campaign stood out for its effectiveness, evidence-based approach, proactive stakeholder engagement, extensive communication, and commitment to transparency and collaboration. Overall, their campaign achieved significant outcomes and investment certainty for the benefit of customers and society as a whole.

Liquid Gas UK – Off Grid Green

Off-Grid Green was campaign that gave off-grid domestic and commercial customers information about the decarbonisation proposals being discussed at Government level. It provided information about the heating options available to off-grid homes using oil, solid fuel or LPG.

The ‘Off-Grid Green’ campaign championed a mixed technology approach to heat decarbonisation in off-gas grid homes and businesses. It looked at the options available to reach Net Zero in rural areas and provides practical advice to consumers.

Nautilus International – Ending the OWWC: fair employment practices for UK offshore wind

Nautilus International, the trade union for maritime professionals, has successfully lobbied for an end to the UK Government’s Offshore Wind Workers Concession (OWWC) – an immigration waiver that was costing our members their jobs, and which permitted this growing industry to avoid training and employing the next generation of UK seafarers for green energy careers.

This means better employment protection for UK-based seafarers, and a better chance for the country to build an essential base of skilled workers in the maritime and green industries.

The CIPD – #Flexfrom1st

In February 2021, the CIPD launched a successful policy change campaign, #Flexfrom1st, calling on organisations and the UK government to make flexible working a day-one right for employees. This followed evidence that 46% of workers didn’t have any flexible working arrangements in their roles. The CIPD, who’s purpose is to champion better work and working lives, wanted to use its voice to stand up for the millions of workers that lacked flexibility in their roles and call for legislation change to bring the current 26-week qualifying period for flexible working to a day one right. The CIPD launched #Flexfrom1st highlighting the inequalities to flexible working across the UK and revealed a unique campaign identity to its members and beyond. The CIPD’s Chief Executive, Peter Cheese, holds the position of Co-Chair for the UK Government’s Flexible Working Taskforce which brings together a variety of organisations to boost awareness of flexible working and best practices, giving the CIPD a strong route to Government on the topic. On the 5 December 2022, it was announced that the change in legislation would be made a reality – a huge win for the #Flexfrom1st campaign.

Association of University Directors of Estates – AUDE Summer School

AUDE’s Summer School is the flagship L&D programme from the Association of University Directors of Estates. It is a four-day residential programme: launched in 2018, it has been held annually since, and improved upon throughout. Summer School helps identify and support the next generation of estates leadership. Learning emphasises behaviours as much as knowledge, including the ‘soft skills’ that will enable participants to thrive in complex working environments. For this cohort – already established in their careers – the value added is around issues such as influencing the board, personal leadership styles, resilience, and stakeholder management. This combination of content, delivered from a position of sector expertise, is not easily available to delegates elsewhere, if at all. Delegates representing international partner organisations have been able to attend Summer School since 2021. There is no reciprocal opportunity for UK delegates into those countries – the equivalent programmes don’t exist, which suggests the AUDE Summer School now has international credibility, and is considered a leading programme for this specific cohort of learners. More than one-quarter of all UK universities have now sent multiple delegates to Summer School, suggesting a rapid change from ‘start-up programme’ to ‘embedded/essential activity’ during this five-year period.

British Dietetic Association – Practice-Based Learning Resources

BDA has developed innovative, high quality practice-based learning (PBL) resources for pre-registration dietetic learners, in response to the challenges in securing sufficient capacity for mandatory PBL, following the Pandemic and ongoing pressures facing dietetic services. It secures the future pipeline of a highly skilled dietetic workforce by preparing dietetic learners for the workplace whatever the role, setting or career aspiration.

This innovative approach utilises novel technological resources for PBL, which are available to all dietetic learners to reduce in the disparity between the number of PBL opportunities available versus those required.

It provides sustained support for the development of the workforce, and enables further developments to improve the continual professional development offering to the membership.

It offers all learners the same experience irrespective of their educational journey, comprising of different learning approaches, adopting varied media to offer PBL at the learner’s pace and at a time that could be structured flexibly to suit individual circumstances, showing appreciation to all those, who through a really difficult period gave of their time and expertise to do something meaningful that will have lasting impact on the profession.

Institute of Employability Professionals – IEP Accredited Learning

IEP is the membership body for employability professionals – the people who support others gain work, progress in work and retain work. Our vision is ‘Employability professionals ‘everywhere’ are the best they can be’. Our members strive to improve the lives of disadvantaged individuals by equipping them with skills, knowledge, and resources for better employment opportunities. We have introduced new learning and qualifications to provide a robust professional learning pathway for employability practitioners at all career levels which we have continued to develop over the past 12 months. The IEP Programme is a blended learning approach that includes eLearning, work-based learning, and collaborative and social learning session plans. This learner-centered approach focuses on building essential competencies and capabilities for success and improving outcomes for participants.

Since introducing our qualifications IEP membership has grown by over 50% and to date we have almost 11500 qualified and certificated completers across all levels of IEP accredited learning (2500 growth in past 12 months) which is more than at any time in the employability sector’s history. An additional 8000 learners are currently enrolled or in progress across our different accredited programmes

Institution of Occupational Safety and Health – Blueprint Continuing Professional Development Tool

Blueprint is IOSH’s new online learning tool, designed to support members’ continuing professional development in occupational safety and health (OSH). It sets the global standard in proficiency and ethical practice for the profession.

Its library of 1,380 learning resources (representing 600+ hours of learning) were specially written by IOSH or commissioned from other expert organisations. IOSH’s competency framework underpins Blueprint, linking it to progression through IOSH’s membership grades.

Members undertake a self-assessment exercise that maps out a personalised development plan. They identify the resources to help them to fill knowledge gaps or support their career goals. They can also undertake a special module on ethical practice.

Since Blueprint’s launch in November 2022, take-up has surpassed expectations: 45% of members at all levels in 149 countries have logged in; 19% have carried out diagnostic self-assessments; 16% have taken advantage of the resources, each undertaking an average of six CPD activities.

Blueprint is essential to IOSH’s strategy to improve the standing of the OSH profession and to make safety and health a key factor in business planning. It will have a major impact on workers, organisations, communities and economies.

National Residential Landlords Association – NRLA Training Academy

The NRLA Training Academy is an integral part of the National Residential Landlord Association’s offer. From new landlords starting out in the business to seasoned investors and letting agents keen to expand their knowledge, the NRLA Training Academy offers something for everyone, with a range of affordable courses that can save landlords thousands in the long run.

The NRLA runs more than 40 courses for members and non-members, with members receiving a 20% discount. These include eLearning, eClassroom and face-to-face courses, as well as bespoke training packages for organisations and local authorities. In response to industry need and member demand the NRLA has also worked with awarding body, Ascentis to develop and deliver an

OfQUAL regulated L3 Award and Certificate in Managing Property and Residential Lettings.

In the last 12 months the NRLA has trained more than 8,000 landlords, exceeding expected revenue targets by 12% allowing the team to invest in more technology which will further improve the user experience. More than 4,000 landlords have also used NRLA training courses to become accredited, an increase of 20% on the previous year.

Society for Education and Training – Professional Standards

Using a unique engagement methodology based on principles of effective collaborative research, the Society for Education and Training (SET), on behalf of the Education and Training Foundation, undertook a revision of its Professional Standards for teachers, drawing on the talents and expertise of government departments, sector bodies and practitioner groups. Published in May 2022, they define effective practice for the sector and have become the ETF’s most popular product, with roadshows, presentations, activity cards and workshops supporting their embedding across the Further Education and Training sector. They have received widespread endorsement as a mechanism for improving teaching quality.

The Garden Centre Association – GROW (Garden Retail Online Workshops)

The Garden Centre Association (GCA) developed our Garden Retail Online Workshops (GROW) online training system to allow our members to train their staff in a time and cost-effective way.

The objectives of GROW are simple: firstly, to help garden centre staff to improve their knowledge and gain confidence and expertise, and secondly (but equally importantly) to help them to improve the quality of the customer’s experience at their garden centre.

We use the extensive knowledge of subject matter experts from within our membership to help us write each of our courses, which are designed to be completed in 20-25 minutes. Even the most complex of subjects are simplified using content-rich exercises and interactions that are brought to life with relevant photography. This results in stimulating and engaging content that learners will not only respond to, but most importantly, remember.

Since GROW was launched in 2013, we have continued to add more courses each year to make the system the most comprehensive training package available for the garden centre sector and we now have over 75 courses that are available to over 11,000 UK-based garden centre employees.

The Grain and Feed Trade Association – Gafta and D2L advance agribusiness learning

The Grain and Feed Trade Association (Gafta) promotes international trade in agricultural commodities, spices and general produce. Training is an important part of its offering to 1,900 members which comprise individuals and organisations of traders, brokers, lawyers and other professionals, across 98 countries. Gafta set out to expand its learning platform Agribility, built on the D2L Brightspace platform, by adding short courses and maximising functionality. It incorporated the platform into face-to-face training and continues to elevate course design to optimise learner engagement, which has contributed to a substantial uplift of 49% in learner engagement over time. Gafta had previously successfully commercialised its training offering to expand the availability of learning within agribusiness and benefit the wider industry.

Association for Project Management – Women in Project Management

While the project profession should be a profession for everyone, this isn’t always the reality. APM research shows that roughly 70% of project professionals in the UK are male, with twice as many men occupying senior management or director level roles than women. Furthermore, APM’s latest Salary and Market Trends Survey also shows that a staggering 24% gender pay gap remains for the project profession; the median across professions resting at 15%.

In line with APM’s long history of advocating for women in the project profession, ‘Women in Project Management’ was born out of a desire to directly tackle issues relating to gender inequality through a campaign-led approach.

Recognising that continuing the conversation on gender inequality means elevating those most affected by it, the campaign passed the mic to women within the project profession. In response to their calls that the conversation had moved beyond the simple fact that ‘we need more female project managers’, the campaign aimed to address the complexities at the crux of the issue. It provided a safe and inclusive space for women affected by these issues to share their experiences, and for people of all genders, ages and backgrounds to contribute.

British Dietetic Association – New Year, New You? No Thank you!

The British Dietetic Association’s (BDA) New Year, New You – No Thank you! campaign was one of its major public facing campaigns of the year. It hit the headlines with a front-page splash in The Times and gained quality coverage in all major newspapers and online. The team created resources for members to use to target their consumer audiences. This included an online parody video that went on to be one of the most successful videos ever shared by the BDA.

The campaign achieved its objective of providing useful advice to the public on avoiding fad diets at a key time when there is always a huge amount of misinformation being shared about food and dieting.

The campaign increased the voice and visibility of dietitians as the trusted, qualified, go-to experts in food and nutrition amongst the public and the media.

Members got fully involved too, offering expert comment and sharing the resources far and wide, to ensure as many people came into contact with the campaign as possible.

Hire Association Europe – United for Mental Strength

Hire Association Europe and Event Hire Association (HAE EHA) is a trade association representing members who hire, manufacture, or supply, plant, tools, and event equipment. HAE EHA provides operational products, services, and resources to sole traders, small businesses and large commercial companies which hire or supply tools and equipment for domestic works, construction, or events.

First launched in March 2022, the United for Mental Strength campaign is an initiative that aims to connect the hire industry to share experiences, information, and ideas with one another to raise awareness and accelerate the levels of support across the sector. The campaign also works to encourage everyone to look for the tell-tale signs and speak up for themselves or others who need help. Through this initiative we will also develop the skills and capabilities within organisations by increasing the ‘Mental Strength’ of the workforce.

Institution of Occupational Safety and Health – IOSH magazine video series

The Institution of Occupational Safety and Health (IOSH) is the largest membership organisation for its profession. It champions, advises and trains health and safety professionals in around 130 countries. Influencing and helping to change the way organisations look after their people at work. Its overarching objective is to create a world where work is safe and healthy for every working person, every day. And over the past year the Institution has been harnessing the growing trend to use video to enhance workplace safety. Creating and distributing a series of compelling ‘explainer’ videos under its award-winning owned media brand IOSH magazine.

Royal Town Planning Institute – The Planner Women of Influence

The Planner is the media brand produced by Redactive Media Group on behalf of the Royal Town Planning Institute (RTPI). Its Women of Influence campaign has established itself as a bold and highly visible response to a major diversity concern initially identified by the client.

Women of Influence is ultimately the result of a 2015 national newspaper article that positioned planning as being particularly male oriented by comparison to other professions. This prompted the RTPI chief executive at the time to seek ways to address the situation.

Coming two years into producing the magazine, The Planner’s editorial team had themselves realised just how male-dominated the profession was. Desk research by the team found that 90% of the most senior people from the 10 biggest employers in the chartered planning sector were men, figures reflected in the proportion of people offering to write for the title. The need to raise awareness of the many women working and achieving in this environment became abundantly clear, as did a need to inspire a new generation of women to choose to work as planners.

Society of Trust and Estate Practitioners – Protect your digital memories for future generations

The issue of planning for digital assets after death is gaining importance. STEP members, who specialise in inheritance and succession, have witnessed families struggling to access sentimental and financially valuable digital assets, causing distress. Research identified three main causes: a lack of public awareness, inconsistent tools and terms offered by service providers, and outdated legislation globally.

To address these challenges, STEP formulated a strategy that involves raising public awareness to encourage planning and to generate demand for solutions from service providers and governments. Utilising insight gained from research, STEP developed a digital public awareness campaign, using an emotionally engaging video to drive traffic to the campaign website memories.step.org. The campaign encourages people to protect their digital memories for future generations by making use of legacy settings on platforms like Google and Apple and discussing digital asset wishes with loved ones.

The campaign has been successful, surpassing goals for website traffic and conversions, reaching millions of people through social media and garnering support from STEP members and branches globally. It has also gained media coverage and facilitated engagement with major service providers like Meta, Apple, Google and LinkedIn, with the latter seeking STEP’s expertise in enhancing their legacy tools.

The Royal College of Psychiatrists – Choose Psychiatry

The Royal College of Psychiatrists is the professional membership body for psychiatrists, within the UK and globally. We have 21,000 members worldwide, and 1,600 mental health services are in membership of our quality and accreditation networks across the UK. The long-term psychiatric workforce faces huge challenges, with 20% of core trainees leaving the profession during the first 3 years of training, and the number of full-time equivalent consultant psychiatrists across English NHS organisations falling by 0.7% YoY.

The growing need for mental health support in response to COVID-19 and the cost-of-living crisis means addressing the departure of psychiatry trainees has become urgent. After successfully campaigning to increase the proportion of psychiatry posts taken up by Foundation doctors to 100% during 2017-2021, we needed to keep this momentum going by raising awareness further, and positioning psychiatry as an attractive career choice.

Our latest ‘Choose Psychiatry’ campaign used celebrity influencers like Stephen Fry and Alastair Campbell to support our message, alongside engaging and thought-provoking videos, social media banners, podcasts, media reach and more. It reached audiences of millions, delivering on its original objective to raise awareness, and to attract a potential future generation of talented, ambitious psychiatrists to support the industry.

The Scaffolding Association – National Scaffolding Week

The skills gap within the scaffolding industry has been a long-standing issue, as the recruitment of new scaffolders fails to keep pace with the loss of skilled labour from the sector The Scaffolding Association identified an opportunity to create a campaign to promote and sing the praises of the sector while also promoting the Scaffolding Associations’ work and its own mission within the scaffolding and access industry.

‘National Scaffolding Week’ (NSW) is the first campaign of its kind to be wholly focused on the scaffolding sector with its aim being to showcase the diverse range of career options available within scaffolding and to inspire a new generation or those looking for a new challenge to take up a role in the industry by highlighting some of the prestigious and incredible work that goes on in the sector.

Not only does NSW promote scaffolding as a viable and rewarding career option for those from all walks of life, but it also provides a platform on which to highlight some of the great achievements of organisations and individuals already operating within the sector and showcase best practice, innovation and determination.